Jerry Gibson, a Master Storyteller and the Winemaker at Overbluff Cellars, Spokane Washington

The Art of Storytelling in Marketing Your Winery

We don’t buy wine for the bottle. We buy it for the experience. Each customer has a preferred varietal, but what’s really stopping them from going to your competitors? What is making them join your wine clubs and taste your wine? The unique experience your winery provides. Customer experience has always been a significant factor …

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