A woman enjoying a glass of wine while she shops for wine on her laptop at home

5 Educational Gaps That Stop Customers from Making Online Wine Purchases

Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% according to some estimates. That puts the …

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