Does Duplicate Content Affect SEO?

The answer here is maybe.

Duplicate content is defined as exact or nearly identical content that appears across the web or several pages on one site.

According to Google, “in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience” and, as such, Google will adjust your site’s ranking.

Even if Google does not penalize your site, duplicate content can impact SEO.

If duplicate content lives on several pages, each of those pages can attract backlinks and you end up diluting “search equity”.