To optimize for SEO on mobile, let the user experience be your guiding light. Put yourself in the user’s shoes as you incorporate the following advice:
- Maximize mobile responsiveness and load time. Remember that mobile users are typically searching while on the go.
- Use descriptive title tags and meta descriptions.
- Use the hamburger menu icon for easy navigation.
- Ensure calls to action are easy to find.
- Ensure links and font are large enough and easily legible.
- Be sure that pop-ups are not causing the user frustration. Use them sparingly and give the user an easy way to dismiss the pop-up.