When it comes to SEO, user experience is the guiding force, so again we recommend writing copy with the user in mind.
- Write content that focuses on keyword intent. Think about the reason behind the search and provide valuable information users are seeking.
- Create a relevant and compelling title. Your title should convince the reader to click-through because you possess the requisite expertise and authority.
- Leverage the “related search” section at the bottom of the search engine results page (SERP). Here, you will find other exact phrases users are entering into the search engine. Incorporate them into your content.