The goal of SEO is to increased the quantity and the quality of traffic that heads to your website through organic search results. Ultimately, you want Google to tell search engine users that you are a credible resource for exactly the item, service or information they are seeking.

Search engines exist to provide answers through three main functions:

  • Web crawling:Search engines have spiders that “crawl” or scour new and updated content housed on the Internet and look at the Hypertext code contained on every URL they locate.
  • Site indexing: These engines organize the content they find on those URLs and store it if the content qualifies to be displayed as a relevant response to a user query.
  • Ranking: Ultimately, the search engine ranks content according to which sites best answer a particular query with relevant content.