SEO copywriting is the practice of creating compelling, informative and valuable content that optimizes that content for user experience and for purposes of search engine visibility.
SEO copywriting is a skill and an art form that turns consumers into brand ambassadors.
To write SEO optimized copy:
- Write useful content that focuses on keyword intent and demonstrates expertise and authority.
- Create a relevant and compelling title that convinces the reader to click-through.
- Leverage the “related search” section at the bottom of the SERP to find and incorporate other exact phrases users are entering into the search engine.