Any law firm that wants to grow its client base has to promote.
And while the truth of the situation is simple, the implementation can get a little tricky.
Back in the day, law firms could operate on reputation and referrals alone.
However, with an increased number of competitors in the space, law firms have to have an edge that allows them to continuously reach potential new clients and ensure their firm’s longevity on the market.
Now, marketing is not necessarily something a lot of law firms think about. They’re there to practice law, after all.
But in today’s landscape, clients are surrounded by a lot of buzz coming in from social media, their friends, and much more. It becomes impossible for them to come across a law firm and keep it on the top of their mind.
Chances are, they’re going to remember looking for a law firm. But unless that law firm did something to capture their attention and their data, they’re going to go back to search when they’re ready to get an attorney.
Additionally, there is the problem of specializing.
Most clients don’t think about seeking out a law firm until they have a specific problem. And in that case, they need experts at that particular field, regardless of their friends’ recommendations.
Leaving growth to chance is not a good option.
But leaving it to structured marketing efforts that reach the exact people who could benefit from a law firm’s expertise is.
In this guide, we’ll cover the most important things law firms should know about promoting their practice successfully and sustainably with marketing funnels.
Let’s take a look!