Resources by Industry
Resources by Discipline
The Golden Rules of Phone Intake In this section, you’ll learn how to: Win over clients by phone Avoid common mistakes costing you clients Improve your law firm’s customer relationship management practices Why Phone Intake Matters Plenty of law firms do everything right. They select the right keywords, optimize their advertising campaigns, publish incredibly valuable […]Read More
Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% according to some estimates. That puts the […]Read More
Imagine yourself slowly sipping a fantastic wine, the aromas that leap out of the glass as you swirl the wine, and the picturesque view as look out over the vineyard. Life doesn’t get much better. Whether it’s on vacation or at a local winery, it’s these moments that make your customers wish they had the […]Read More
Content marketing has become an essential component of digital marketing. It helps consumers learn about brands and their products and services; it makes brands look more trustworthy and, ultimately, it helps to boost conversions. But there are many content formats that businesses can choose from, and, for someone who’s not familiar with digital marketing, it […]Read More
Email Marketing for Wineries – Best Practices There is nothing I like more than receiving an email from one of my favorite wine clubs. Unfortunately, I can’t help but notice that the majority of these emails aren’t as optimized as they should be. In this guide, we’ll cover the most important things about email marketing […]Read More
I just got back from the 2020 Direct to Consumer Wine Symposium. This event, in its 13th year, is the primary fundraiser for Free the Grapes! Free the Grapes and its predecessor Coalition for Free Trade have increased the number of legal shipping states from 17 to 45, representing 95% of the US Population. During […]Read More
The only constant in digital winery marketing is change. That website you built a few years ago might still have some good bones, but it will probably need at least an update as we move deeper into 2020. User behaviors and expectations are changing as new regulations, standards, and opportunities emerge. The time to take […]Read More
There’s nothing like search engine optimization to provide your winery with a steady stream of customers ready to taste and buy your wine. However, in order to optimize your winery website for search, you’re going to need a few tricks up your sleeve. In this guide, we’ll show you everything you need to know about […]Read More
Attending industry events such as the Win Expo is a great litmus test to gauge how you and your client’s feelings match that of the larger industry. Here are my three top takeaways: There is an Ominous Specter of Uncertainty About the Upcoming Years A quick scan of the conference brochure hammers this point home. […]Read More
What’s working now in digital marketing to attract new wine club members, solidify the buying decision for new members and engage existing members. Each stage of the wine club members buying journey requires its own tactic. Prospective members need to be identified and educated on the winery, new members need to know they are part […]Read More
We don’t buy wine for the bottle. We buy it for the experience. Each customer has a preferred varietal, but what’s really stopping them from going to your competitors? What is making them join your wine clubs and taste your wine? The unique experience your winery provides. Customer experience has always been a significant factor […]Read More
Why we maintain a large library of free digital marketing resources?
At Nimbletoad we believe in empowering our clients to do as much or as little as they like. In fact, this guiding principle forged two of our five core values:
Be Helpful: We share knowledge. If you know the best way to do something, you will do good work. If you share that knowledge with others, you will become a leader.
Never Stop Learning: Our quest for knowledge is is driven by relentless curiosity. We seek to improve and innovate continually.
For Do-It-Yourself Marketers use these guides and helpful resources to set up and optimize your own marketing campaigns. When you find success please let us know. We love to hear how our work has made a positive impact.
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For those that want to concentrate on serving their customers, Nimbletoad will Do-It-For-You. Many of these guides outline best practices for customer relations and business management. Use this resource section to enhance your business and book a strategy session with us where we can develop a comprehensive done for you marketing plan to achieve your revenue goals.