Marketing Resources

Nimbletoad is a full-service digital marketing agency based in North County San Diego that specializes in website design, SEO, and PPC. Founded in 2008, Nimbletoad’s results-driven marketing strategies enable B2B and B2C organizations to compete at the highest level regionally and nationally.

Content Marketing

How Can Content Marketing Help My Business?

August 30, 2020

Content Marketing is all about developing trust. Consumers want to buy from companies they trust. The ideal outcome of a content marketing campaign is establishing credibility with consumers. They begin to develop brand loyalty and ultimately decide to purchase from you. 70% of businesses are already taking advantage of and investing in content marketing. Those […]

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Learn how to increase your visibility and outrank for your top keyword.

5 Educational Gaps That Stop Customers from Making Online Wine Purchases

February 18, 2020
A woman enjoying a glass of wine while she shops for wine on her laptop at home

Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% according to some estimates. That puts the […]

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Email Marketing for Wineries – The Ultimate Guide

February 16, 2020
Winery Email Marketing

Imagine yourself slowly sipping a fantastic wine, the aromas that leap out of the glass as you swirl the wine, and the picturesque view as look out over the vineyard. Life doesn’t get much better. Whether it’s on vacation or at a local winery, it’s these moments that make your customers wish they had the […]

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Why Video Content for Your Winery’s Website Needs to Be Your Top Priority in 2020

February 12, 2020
Importance of Video for Marketing your winery

Content marketing has become an essential component of digital marketing. It helps consumers learn about brands and their products and services; it makes brands look more trustworthy and, ultimately, it helps to boost conversions. But there are many content formats that businesses can choose from, and, for someone who’s not familiar with digital marketing, it […]

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Email Marketing for Wineries – Best Practices – 2020 Edition

February 2, 2020
Email Marketing

Email Marketing for Wineries – Best Practices There is nothing I like more than receiving an email from one of my favorite wine clubs. Unfortunately, I can’t help but notice that the majority of these emails aren’t as optimized as they should be.  In this guide, we’ll cover the most important things about email marketing […]

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Key Takeaways from the 2020 Direct To Consumer Wine Symposium

January 29, 2020
2020 Direct to Consumer Wine Symposium

I just got back from the 2020 Direct to Consumer Wine Symposium. This event, in its 13th year, is the primary fundraiser for Free the Grapes! Free the Grapes and its predecessor Coalition for Free Trade have increased the number of legal shipping states from 17 to 45, representing 95% of the US Population.  During […]

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9 Winery Website Design Best Practices – 2020 Edition

January 24, 2020
Freshly cut grapes in containers at a vineyard in Stellenbosch, South Africa.

The only constant in digital winery marketing is change. That website you built a few years ago might still have some good bones, but it will probably need at least an update as we move deeper into 2020. User behaviors and expectations are changing as new regulations, standards, and opportunities emerge. The time to take […]

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SEO Trends for 2020 that Your Winery Needs to Know

December 31, 2019
Winery SEO

There’s nothing like search engine optimization to provide your winery with a steady stream of customers ready to taste and buy your wine. However, in order to optimize your winery website for search, you’re going to need a few tricks up your sleeve. In this guide, we’ll show you everything you need to know about […]

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Three Takeaways from the 2019 North Coast Wine Industry Expo & Conference

December 6, 2019
WIN Expo 2019

Attending industry events such as the Win Expo is a great litmus test to gauge how you and your client’s feelings match that of the larger industry. Here are my three top takeaways: There is an Ominous Specter of Uncertainty About the Upcoming Years A quick scan of the conference brochure hammers this point home. […]

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(VIDEO) Increase Your Winery’s DTC Sales – What’s Working Now

December 3, 2019
Winery Marketing for DTC Sales

What’s working now in digital marketing to attract new wine club members, solidify the buying decision for new members and engage existing members. Each stage of the wine club members buying journey requires its own tactic. Prospective members need to be identified and educated on the winery, new members need to know they are part […]

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The Art of Storytelling in Marketing Your Winery

November 29, 2019
Jerry Gibson, a Master Storyteller and the Winemaker at Overbluff Cellars, Spokane Washington

We don’t buy wine for the bottle. We buy it for the experience. Each customer has a preferred varietal, but what’s really stopping them from going to your competitors? What is making them join your wine clubs and taste your wine? The unique experience your winery provides. Customer experience has always been a significant factor […]

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6 Steps to Level Up Your Winery Marketing Through Automation

November 29, 2019
Smiling woman in a vineyard using a tablet for winery marketing

Done right, marketing automation has the potential to be a powerful tool. It allows wineries of all sizes to maximize their resources in increasing membership in their wine club, retain existing members for longer, and boost their wine sales between regular shipments. This concept takes much of the legwork out of the digital promotions you […]

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How To Increase your Wine Club’s Membership Through Marketing Automation

October 29, 2019
Winery Marketing Automation

In this guide, we are going to show you how to use marketing automation to increase your wine club membership, retain your existing members longer, and boost wine sales. Let’s take a look! How Does Marketing Automation Help Wineries? Wine isn’t just a liquid; it is experience in a bottle. However, that experience doesn’t have […]

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Why we maintain a large library of free digital marketing resources?

At Nimbletoad we believe in empowering our clients to do as much or as little as they like.  In fact, this guiding principle forged two of our five core values:

Be Helpful: We share knowledge. If you know the best way to do something, you will do good work. If you share that knowledge with others, you will become a leader.

Never Stop Learning: Our quest for knowledge is is driven by relentless curiosity. We seek to improve and innovate continually. 

For Do-It-Yourself Marketers use these guides and helpful resources to set up and optimize your own marketing campaigns.  When you find success please let us know. We love to hear how our work has made a positive impact.

Need a little help? We can Do-It-With-You. Tackle as much or as little of your website design and marketing as you feel comfortable handling.  Use us to do the rest.  Or schedule a training session and we can teach you and your team how to accomplish your goals.  You'll leave the training session empowered with news skills and a recorded video that you can refer back to anytime to refresh your memory.

For those that want to concentrate on serving their customers, Nimbletoad will Do-It-For-You. Many of these guides outline best practices for customer relations and business management.  Use this resource section to enhance your business and book a strategy session with us where we can develop a comprehensive done for you marketing plan to achieve your revenue goals.