Marketing Resources

Wine and Craft Marketing

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video content for your winery

Why Video Content for Your Winery’s Website Needs to Be Your Top Priority in 2020

Content marketing has become an essential component of digital marketing. It helps consumers learn about brands and their products and services; it makes brands look more trustworthy and, ultimately, it helps to boost conversions. But there are many content formats that businesses can choose from, and, for someone who’s not familiar with digital marketing, it …

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winery's DTC sales

(VIDEO) Increase Your Winery’s DTC Sales – What’s Working Now

Winery’s DTC Sales Looking to increase your winery’s DTC sales? Check out what’s working now in digital marketing to attract new wine club members, solidify the buying decision for new members and engage existing members. Each stage of the wine club members buying journey requires its own tactic. Prospective members need to be identified and …

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