Fog lifting through golden larch trees in the Italian Dolomites near Cortina d'Ampezzo. Mountain peaks emerge from the mist. Photograph by Drew Hendricks.

We bring your work out of the fog.

The internet is full of noise. SEO and GEO cut through it. We build the search presence that surfaces your work in both Google results and AI answers, so the right people find you.

Start Strategic Fit AssessmentView Our Work
Photo: Cortina d'Ampezzo, Italy / Drew Hendricks
Services / SEO & GEO
The Landscape Has Split

The data is clear. Search has fundamentally changed.

60%
of Google searches now show AI Overviews
Semrush, November 2025
97%
of AI Overview citations come from pages already ranking in the top 20
Semrush study of 20,000 URLs, 2025
25%
predicted drop in traditional search volume by end of 2026
Gartner, 2025

Here is what those numbers mean for your organization. A quarter of the search traffic you rely on today is migrating to AI-powered discovery. But the content that gets cited in AI answers is overwhelmingly content that already ranks well organically. You can't skip SEO and go straight to GEO. You need both, working together, from the same strategy.

If your strategy only covers traditional SEO, you're optimizing for half the discovery landscape. If you're only chasing AI citations without organic authority, you're building on sand. We build integrated programs that earn the organic rank first, then structure everything so AI systems cite it as authoritative.

What We Build

Both sides of the discovery equation.

Every client gets an integrated strategy. These aren't separate workstreams. SEO builds the authority. GEO structures it for AI retrieval. One without the other leaves gaps.

SEO (Traditional Search)
Technical Audits & Core Web Vitals
Crawlability, indexing, site speed, mobile performance. The foundation everything else depends on.
NLP-Driven Content Strategy
We use SurferSEO's NLP analysis to surface every entity Google expects on a competitive page. Content is built around these signals from Step 1, not retrofitted at the end.
On-Page & Internal Linking
Title tags, heading hierarchy, meta descriptions, and an internal linking architecture that distributes authority where it matters.
Local Search & Map Pack
Google Business Profile optimization, local citations, review strategy. Whether you're in San Diego, Carlsbad, Encinitas, or serving clients nationally.
GEO (AI Discovery)
Schema & Entity Architecture
Structured data that AI systems can parse, understand, and cite. Organization schema, FAQ schema, course schema for training institutes, medical schema for healthcare.
Fact-Dense, Citable Content
AI models cite content that is specific, sourced, and structured. We build every piece to be retrievable by AI search engines, not just indexable by Google.
AI Crawler Access & Verification
Verify how ChatGPT, Perplexity, Gemini, Copilot, and Claude crawl and index your site. Ensure nothing is blocked that should be accessible.
AI Citation Monitoring
We track and report on your citation frequency across every major AI platform. This is a new metric and we measure it alongside traditional SEO KPIs because in 2026, you need both.
Our Content Process

The AI writes the words. The process determines whether they rank.

At a 9.2% average hallucination rate, an AI-generated article carries statistically significant risk in roughly every other paragraph. The difference between AI content that ranks, gets cited, and builds authority vs. AI content that gets ignored is not the AI. It's the 8-stage process built around it.

1
Keyword & NLP Research
SurferSEO NLP analysis surfaces every entity Google expects. We pull them at Step 1 so every downstream stage builds toward them.
2
Verified Research
Every claim traced to a named, accessible source. AI can confidently state things that are false. We don't let it.
3
Brand Context Load
Your voice, banned terms, style, and differentiators loaded into every generation. AI has no memory of your brand unless you tell it, every single time.
4
Structured Prompt Engineering
The generation instruction is a structured document, not a chat message. This is what separates a useful draft from a generic one.
5
Human Edit & Quality Review
60 to 90 minutes per piece. Factual accuracy, voice compliance, structural integrity, logical flow. This step cannot be skipped.
6
CMS Build
Correct heading hierarchy, image alt text, URL structure. Optimized for both search engines and real readers.
7
GEO & SEO Optimization
Meta tags, schema markup, internal linking, content scoring. GEO optimization ensures content is structured for AI search, not just traditional search.
8
Indexing & Delivery
Submitted to Search Console, prompt version archived, delivery summary with live URL and keyword targeted. Archiving makes the system reproducible.
Results

This process produces measurable outcomes.

350K+
AI citations per quarter from Bing and Microsoft Copilot alone
3,392
direct sessions from ChatGPT, Perplexity, Gemini, Copilot, and Claude
16.1%
lead-to-enrollment conversion rate

These results are from our embedded partnership with EMDR Institute, one of the largest EMDR training organizations in the world. The engagement spans SEO, GEO, content production, video (74 videos in 2025), website development, and marketing automation, generating 969 new leads and 156 training enrollments.

We were building GEO strategies before most agencies knew what the acronym stood for.

Healthcare & Mental Health

We optimize for how people actually search for care: by condition, by symptom, by geography. Across both traditional search engines and AI-powered platforms. When a patient asks Perplexity for "the best EMDR therapist near me," our clients' organizations appear in the answer.

Training Institutes

We target the specific queries professionals use when seeking certification. When a therapist asks ChatGPT "What's the best EMDR training program?" our client's institute is cited by name. That's GEO working.

Nonprofits

Mission-driven organizations need visibility without enterprise budgets. We build search strategies that punch above their weight, with nonprofit-rate pricing on every hour.

Get Started

Find out where your organization stands in both search and AI discovery.

One conversation. We'll show you exactly where you're ranking, where you're being cited, and where the gaps are.

(760) 814-1001Start Strategic Fit Assessment