How Do I Optimize SEO for Local Search?

For local search, search engines rely heavily upon your social profile, local content and links and other citations made to your brand.

Steps you can take to optimize for local SEO include:

• Use Google My Business and share your page on social media.
• Become a local thought leader by creating local content that offers value to top-of-the-funnel readers and transcends your products or services.
• Improve the structure of your internal links.
• Network in your community to obtain inbound links that prove your legitimacy to Google.
• Add “About Us” or “Locations” pages to your site.