What Are the Most Important Google Ranking Factors?

Many common SEO best practices include:

• Let search intent drive the angle and format your content takes.
• Use keywords in your title tag, H1 tag and URL.
• Ensure title tags and meta descriptions are compelling.
• Use HTTPS.
• Design content that is unique and goes deep.
• Provide internal links.
• Seek to obtain authoritative backlinks and other off-page SEO drivers.
• Make an effort to publish long form content.

Among the most important ranking factors that let Google know your content is worthy are:

• Site visits
• Time spent on site
• Pages per session
• Bounce rates
• Total backlinks
• Use of keywords
• Website security
• Loading speed
• Presence of videos