Many common SEO best practices include:
- Let search intent drive the angle and format your content takes.
- Use keywords in your title tag, H1 tag and URL.
- Ensure title tags and meta descriptions are compelling.
- Use HTTPS.
- Design content that is unique and goes deep.
- Provide internal links.
- Seek to obtain authoritative backlinks and other off-page SEO drivers.
- Make an effort to publish long form content.
Among the most important ranking factors that let Google know your content is worthy are:
- Site visits
- Time spent on site
- Pages per session
- Bounce rates
- Total backlinks
- Use of keywords
- Website security
- Loading speed
- Presence of videos