What Is a Meta Description and How Do I Write One?

A meta description, including spaces, is a 160-character snippet that summarizes the content of a particular web page.

Meta descriptions are not directly driving SEO. However, because they communicate your message and attract the attention of search engine users, meta descriptions drive user click-through, which is important for SEO.

To write an effective meta description:

• Focus on the value the user will gain by clicking through
• Use active voice
• Incorporate focus keywords
• Include a call to action
• Be specific with details like price or SKU
• Make it unique