A technical audit is a basically a “check-up” for your website. It is a comprehensive review of the health of your web presence to determine SEO visibility.
A technical audit should be performed on a regular basis and will:
- Let you know how your web presence stacks up against best practices
- Uncover changes in SERP positioning and alert you to possible Google penalties
- Identify opportunities for improvement in generating organic search performance
- Produce actionable recommendations that are prioritized and measurable
Typical findings include opportunities for improvement, such as:
- Competitive marketplace insights
- Website structure issues
- User experience issues
- Technical SEO issues on-page and off-page
- Content gaps and opportunities
- Google penalties to protect against