What Is A Technical Audit?

A technical audit is a basically a “check-up” for your website. It is a comprehensive review of the health of your web presence to determine SEO visibility.

A technical audit should be performed on a regular basis and will:

• Let you know how your web presence stacks up against best practices
• Uncover changes in SERP positioning and alert you to possible Google penalties
• Identify opportunities for improvement in generating organic search performance
• Produce actionable recommendations that are prioritized and measurable

Typical findings include opportunities for improvement, such as:

• Competitive marketplace insights
• Website structure issues
• User experience issues
• Technical SEO issues on-page and off-page
• Content gaps and opportunities
• Google penalties to protect against