A title tag is an element of HTML that indicates the title of the webpage.
Title tags are displayed on the SERP as a clickable headline.
The title tag is important for two reasons:
- It is the first thing a user will see when search results are returned
- It is a critical element that search engines use to understand the topic of a page
According to Google, you should “have a distinct, descriptive title for each page on your site.”
Other considerations for writing an effective title tag include:
- Place keywords up front
- Keep it under 60 characters, so the search engine doesn’t cut you off like this: …
- Include a benefit for the search engine user