Wine and Craft Marketing Resources

Wine & Craft Beverage Marketing Articles

A woman enjoying a glass of wine while she shops for wine on her laptop at home

5 Educational Gaps That Stop Customers from Making Online Wine Purchases


Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% according to some estimates. That puts the…

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Winery Email Marketing

Email Marketing for Wineries – The Ultimate Guide


Imagine yourself slowly sipping a fantastic wine, the aromas that leap out of the glass as you swirl the wine, and the picturesque view as look out over the vineyard. Life doesn’t get much better. Whether it’s on vacation or at a local winery, it’s these moments that make your customers wish they had the…

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Importance of Video for Marketing your winery

Why Video Content for Your Winery’s Website Needs to Be Your Top Priority in 2020


Content marketing has become an essential component of digital marketing. It helps consumers learn about brands and their products and services; it makes brands look more trustworthy and, ultimately, it helps to boost conversions. But there are many content formats that businesses can choose from, and, for someone who’s not familiar with digital marketing, it…

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Email Marketing

Email Marketing for Wineries – Best Practices – 2020 Edition


Email Marketing for Wineries – Best Practices There is nothing I like more than receiving an email from one of my favorite wine clubs. Unfortunately, I can’t help but notice that the majority of these emails aren’t as optimized as they should be.  In this guide, we’ll cover the most important things about email marketing…

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2020 Direct to Consumer Wine Symposium

Key Takeaways from the 2020 Direct To Consumer Wine Symposium


I just got back from the 2020 Direct to Consumer Wine Symposium. This event, in its 13th year, is the primary fundraiser for Free the Grapes! Free the Grapes and its predecessor Coalition for Free Trade have increased the number of legal shipping states from 17 to 45, representing 95% of the US Population.  During…

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Freshly cut grapes in containers at a vineyard in Stellenbosch, South Africa.

9 Winery Website Design Best Practices – 2020 Edition


The only constant in digital winery marketing is change. That website you built a few years ago might still have some good bones, but it will probably need at least an update as we move deeper into 2020. User behaviors and expectations are changing as new regulations, standards, and opportunities emerge. The time to take…

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Winery SEO

SEO Trends for 2020 that Your Winery Needs to Know


There’s nothing like search engine optimization to provide your winery with a steady stream of customers ready to taste and buy your wine. However, in order to optimize your winery website for search, you’re going to need a few tricks up your sleeve. In this guide, we’ll show you everything you need to know about…

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WIN Expo 2019

Three Takeaways from the 2019 North Coast Wine Industry Expo & Conference


Attending industry events such as the Win Expo is a great litmus test to gauge how you and your client’s feelings match that of the larger industry. Here are my three top takeaways: There is an Ominous Specter of Uncertainty About the Upcoming Years A quick scan of the conference brochure hammers this point home….

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Winery Marketing for DTC Sales

(VIDEO) Increase Your Winery’s DTC Sales – What’s Working Now


What’s working now in digital marketing to attract new wine club members, solidify the buying decision for new members and engage existing members. Each stage of the wine club members buying journey requires its own tactic. Prospective members need to be identified and educated on the winery, new members need to know they are part…

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Jerry Gibson, a Master Storyteller and the Winemaker at Overbluff Cellars, Spokane Washington

The Art of Storytelling in Marketing Your Winery


We don’t buy wine for the bottle. We buy it for the experience. Each customer has a preferred varietal, but what’s really stopping them from going to your competitors? What is making them join your wine clubs and taste your wine? The unique experience your winery provides. Customer experience has always been a significant factor…

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