Wine & Craft
Marketing Resources

Nimbletoad is a full-service digital marketing agency based in North County San Diego that specializes in website design, SEO, and PPC for the Wine & Craft Beverage Industry. Founded in 2008, Nimbletoad’s results-driven marketing strategies enable wineries, breweries, cideries, and craft distilleries to compete at the highest level regionally and nationally.

A woman enjoying a glass of wine while she shops for wine on her laptop at home

5 Educational Gaps That Stop Customers from Making Online Wine Purchases

February 18, 2020

Last Updated on June 21, 2021 by Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% […]

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Wine & Craft Beverage Marketing Articles

Email Marketing for Wineries – The Ultimate Guide

February 16, 2020
email marketing for wineries

Last Updated on July 19, 2021 by Imagine yourself slowly sipping a fantastic wine, the aromas that leap out of the glass as you swirl the wine, and the picturesque view as look out over the vineyard. Life doesn’t get much better. Whether it’s on vacation or at a local winery, it’s these moments that […]

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Why Video Content for Your Winery’s Website Needs to Be Your Top Priority in 2020

February 12, 2020
video content for your winery

Last Updated on August 13, 2021 by Content marketing has become an essential component of digital marketing. It helps consumers learn about brands and their products and services; it makes brands look more trustworthy and, ultimately, it helps to boost conversions. But there are many content formats that businesses can choose from, and, for someone […]

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Email Marketing for Wineries – Best Practices – 2020 Edition

February 2, 2020
Email Marketing for Wineries in 2020

Last Updated on July 13, 2021 by Email Marketing for Wineries in 2020 – Best Practices There is nothing I like more than receiving an email from one of my favorite wine clubs. Unfortunately, I can’t help but notice that the majority of these emails aren’t as optimized as they should be.  In this guide, […]

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Key Takeaways from the 2020 Direct To Consumer Wine Symposium

January 29, 2020
2020 Direct to Consumer Wine Symposium

Last Updated on June 16, 2021 by I just got back from the 2020 Direct to Consumer Wine Symposium. This event, in its 13th year, is the primary fundraiser for Free the Grapes! Free the Grapes and its predecessor Coalition for Free Trade have increased the number of legal shipping states from 17 to 45, […]

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9 Winery Website Design Best Practices – 2021 Edition

January 24, 2020
Freshly cut grapes in containers at a vineyard in Stellenbosch, South Africa.

Last Updated on August 13, 2021 by The only constant in digital winery marketing is change. That website you built a few years ago might still have some good bones, but it will probably need at least an update as we move deeper into 2021. User behaviors and expectations are changing as new regulations, standards, […]

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SEO Trends for 2020 that Your Winery Needs to Know

December 31, 2019
SEO trends

Last Updated on July 12, 2021 by There’s nothing like search engine optimization to provide your winery with a steady stream of customers ready to taste and buy your wine. However, in order to optimize your winery website for a Google search, you’re going to need a few tricks up your sleeve. In this guide, […]

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Three Takeaways from the 2019 North Coast Wine Industry Expo & Conference

December 6, 2019
2019 WIN Expo

Last Updated on August 12, 2021 by Attending industry events such as the 2019 Win Expo is a great litmus test to gauge how you and your client’s feelings match that of the larger industry. Here are my three top takeaways: 2019 Win Expo Takeaway #1: There is an Ominous Specter of Uncertainty About the […]

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(VIDEO) Increase Your Winery’s DTC Sales – What’s Working Now

December 3, 2019
winery's DTC sales

Last Updated on August 12, 2021 by Winery’s DTC Sales Looking to increase your winery’s DTC sales? Check out what’s working now in digital marketing to attract new wine club members, solidify the buying decision for new members and engage existing members. Each stage of the wine club members buying journey requires its own tactic. […]

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The Art of Storytelling in Marketing Your Winery

November 29, 2019
Storytelling in Marketing Your Winery

Last Updated on July 16, 2021 by We don’t buy wine for the bottle. We buy it for the experience. Each customer has a preferred varietal, but what’s really stopping them from going to your competitors? What is making them join your wine clubs and taste your wine? Customer experience has always been a significant […]

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6 Steps to Level Up Your Winery Marketing Through Automation

November 29, 2019
winery marketing through automation

Last Updated on June 16, 2021 by Done right, winery marketing through automation has the potential to be a powerful tool. It allows wineries of all sizes to maximize their resources in increasing membership in their wine club, retain existing members for longer, and boost their wine sales between regular shipments. This concept takes much […]

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Using Marketing Automation for Wine Club Memberships

October 29, 2019
marketing automation for wine club memberships

Last Updated on August 12, 2021 by In this guide, we are going to show you how to use marketing automation for wine club memberships, retain your existing members longer, and boost wine sales. Let’s take a look! How Does Marketing Automation Help Wineries? Wine isn’t just a liquid; it is experience in a bottle. […]

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