Marketing Resources

Last Updated on August 19, 2022 by Troika Gellido You may not realize it yet, but AI has long been present in your content marketing efforts and online strategies. Artificial Intelligence is transforming the content marketing landscape. By automating tedious tasks, AI can help content marketers focus on higher-level strategic work. In addition, AI-powered tools […]

Last Updated on June 27, 2022 by Troika Gellido Did you know that Google has a separate local algorithm to promote local businesses in the search results? Say, if a user searches for “pizza delivery,” they will see listings for pizza places that are close to them rather than businesses in another state. A Search […]

Last Updated on June 8, 2022 by Troika Gellido Without customers’ trust, a business is nothing. Trust can turn a curious online lurker into a paying customer. But with numerous scams and fraudulent acts happening online, customers have turned wary and more guarded. How can you, as a marketer, gain a customer’s trust without directly […]

Last Updated on May 19, 2022 by Troika Gellido From Viewing Your Product to Satisfied Customer: How Content Marketing Works Did you know that the average buyer views around 13 pieces of content before they make their purchase decision? This may include looking at the vendor’s website, reading reviews, or watching videos where third parties […]

Last Updated on April 28, 2022 by Troika Gellido Understanding customer insights according to behavior is a must for every business. Today’s customer behavior shapes the way brands communicate. But with so many options today, a customer’s attention is more difficult to catch, making them very challenging to convert. However, knowing the right channels your […]

Last Updated on April 18, 2022 by Troika Gellido Sales enablement vs. content marketing– do you really have to choose between the two? Sales enablement and content marketing are two of the most important aspects of any marketing and sales process. However, many businesses struggle to understand the difference between the two and how to […]

Last Updated on March 16, 2022 by Troika Gellido Deciding which is better between PPC and SEO is not really a fair battle. Knowing which is best for you between these two depends on your marketing goals, campaign objectives, budget, time constraints, and even your target market. It’s about time to end the battle between […]

Last Updated on October 6, 2021 by Should You Be Joining Your Local Chamber of Commerce? Small business owners wonder if joining their local chamber of commerce will pay off in the long run. Will it increase their customer base and sales? Does a membership provide marketing and network advantages and is it worth the […]

Last Updated on September 8, 2021 by Overview of Lead Magnets Have you heard of marketers buying email lists? While this can work for a shorter time, most people on your list will report you for spamming. After a hefty fine, you’ll probably realize it’s better to have a genuine email list. That way, you’ll […]

Last Updated on August 31, 2021 by Should You Join Your Local Chamber of Commerce for Local SEO? Chambers of Commerce are organizations that bring local business owners together. They provide networking opportunities and can help you find business partners. They also play an important part in fostering the local economy, creating jobs, providing training […]