Built on something. Built to change.
Every site we build starts with solid architecture and real strategy. The tools changed. The job did not. We layer on design, content, and optimization, and keep evolving it, because the organizations we work with never stop growing.
Strategy-Led Builds. Built to Outlast the Tools. Zero Lock-In.
We have been building websites since 1994. We started in hand-coded HTML, moved to Joomla, then Drupal, took a brief detour into Plone, settled into WordPress for the long haul, and now ship on React and Next.js. We have always adapted to whatever the current best standard is. What we learned across thirty years of that adaptation is that platforms come and go. Strategy compounds. The job is not the stack. The job is the outcome.
In 2026, most of our clients could build a functional website in a weekend with Cursor, Claude Code, or Lovable. Ninety percent of the HTML and CSS a site needs is a prompt away. So what is an agency for? The same thing it has always been for: strategy, architecture, journey mapping, conversion, compliance, and the craft that separates a working site from a site that actually works for your business.
“Building a site is easier than ever. Building one that ranks, converts, stays compliant, and does not rot in year two is harder than ever.— Drew Thomas Hendricks, Nimbletoad
We use every AI tool available. Cursor, Claude Code, Claude Design. Our builds move faster than they ever have. But speed without direction is just faster failure. Every site we ship is strategy-led, accessibility-compliant, SEO-ready, and structured for AI citation from day one. The tooling changed. The discipline did not.
Websites
Migrations Survived
Everything on Day One.
Four Paths. One Standard.
The right path depends on your team, your budget, your timeline, and how much of the work you want to own. None of them is “better.” They are different answers to the same question. A discovery call tells us which one fits.
The Sherpa
For teams building it themselves who need a guide.
You have a founder or a marketing lead shipping pages in Cursor, Claude Code, or Lovable. They are moving fast. They just do not know if what they are shipping is strategically sound, technically durable, or compliant.
- Discovery workshop (brand, audience, journey, conversion goals)
- Site map and content strategy your team can prompt against
- Weekly architecture, accessibility, and SEO reviews
- On-call advisory when you hit a wall
You keep the velocity. We keep you out of the ditch.
Headless Hybrid
Performance front end. WordPress where your team lives.
A vibe-coded Next.js or Astro front end tuned for Core Web Vitals and AI citation, with headless WordPress as the content layer your marketing team already knows how to use. Your team updates content without calling a developer, the same way they always have.
- Next.js or Astro front end, AI-accelerated build
- WordPress admin for content: blog, case studies, landing pages
- Marketing team updates content the same way they always have
- Your team authors content. Our team keeps the spine fast, secure, and compliant.
This is the direction most of our new builds are going.
Traditional WordPress
Proven. Flexible. Still the right answer for most businesses.
WordPress powers the majority of the web for good reasons that keep getting better. The platform evolves every month, the plugin ecosystem is stronger than it has ever been, and modern builds feel nothing like the WordPress of five years ago. We build them fast with AI-accelerated production, harden them for WCAG 2.2 and Core Web Vitals, set up the schema, and hand your team the keys. Built using modern page builders so your team can manage everything without calling a developer.
- AI-accelerated WordPress build, human-directed
- Built using modern page builders so your team can manage content
- SEO, schema, accessibility, and performance hardened
- Your team updates everything without calling a developer
Modern WordPress is better than it has ever been. For most organizations, this is still the right answer.
Custom Build
When the project outgrows a template.
Healthcare portals with HIPAA-aware workflows. Regulated DTC with compliance rules that vary by state. LMS platforms with enrollment, certification, and video delivery. Nonprofit sites that need donation optimization and grant-readiness built in. When the requirements are complex, the build is custom.
- Full design, build, integration, and content
- Next.js, React, or the stack the project actually requires
- Milestone reviews on your calendar, ongoing management after launch
- Day-one ownership transfer: code, hosting, domain, every credential
Let's talk about which path is actually right for you.
Three Outcomes. Every One Delivered on Any Path.
The Brochure Site
Ten to thirty pages. About, services, leadership, blog, contact. The job is to establish credibility and route a warm lead to a sales conversation. Usually WordPress, sometimes Astro or Next.js with a headless CMS. Original design, content, build, and launch.
The Lead Generation Engine
Twenty to a hundred pages plus landing pages, content library, gated assets, automation, and attribution. Headless WordPress with a marketing automation layer. The job is to turn traffic into qualified sales conversations at a cost per lead that makes the economics work.
The Commerce Site
Catalog, personalization, subscription or club management, compliance, payment, fulfillment. Usually WooCommerce, sometimes Commerce7 for wine clients. The job is to convert browsers to buyers and buyers to repeat buyers, with a content layer your team can run without a developer.
Every project starts with your goals and your audience. We build the simplest thing that accomplishes both.
Custom templates on modern page builders. Responsive, accessible, and designed so your team can manage content without touching code.
Course catalogs, enrollment processing, content delivery, completion tracking, and certification workflows built into WordPress.
HIPAA-aware design with patient resources, provider directories, and referral pathways. Accessible and compliant from the ground up.
Donation-optimized, grant-ready, and built to tell your mission story with authenticity. No enterprise budgets required.
WooCommerce or Commerce7 integration for product sales, event tickets, and membership management. Your team runs the store from an admin they already understand.
Security updates, performance monitoring, content updates, and platform evolution as your organization grows.
The tools got faster. The problems did not go away.
AI made it possible to ship a website in a weekend. It did not make it possible to ship a good one. These are the numbers everyone building a site in 2026 should know.
What Every Build Includes
WCAG 2.2 Level AA
Structural accessibility, not bolted on at the end. Manual testing beyond the automated tools. Keyboard navigation, screen reader flow, focus visibility, touch targets, color contrast.
Core Web Vitals Passing
Sub-second loads. LCP, CLS, and INP within budget. Sites that pass see a 12 to 20 percent organic traffic lift. This is not a nice-to-have. It is the price of admission.
Schema and AI Citation
JSON-LD validated in Google's Rich Results Test. Self-contained H2 sections structured for AI retrieval. Your content shows up in AI Overviews, ChatGPT, Perplexity, and Claude.
Legacy-Proof Architecture
We build behind an API boundary. The front end can be rewritten or regenerated. The content, the data, the commerce engine, and the CRM stay put. AI tooling ships every twelve weeks. We plan for it.
Day-One Ownership
Your code, your hosting, your domain, every credential. No lock-in. No hostage data. No surprise licensing at renewal. You can fire us and keep the site. That is a promise, not a clause.
Content Update Path
We do not ship a vibe-coded site with no way for your team to update it. Every build includes a CMS layer your marketing team can operate without calling a developer.
Discovery to Grow. Weekly stand-ups from Strategy through Launch.
Weekly Stand-Ups. Built in Front of You.
Every build runs on weekly stand-ups. You see work in progress, give feedback in real time, and course-correct before anything gets too far down the wrong path. This keeps the project moving forward, keeps the team aligned, and means nothing ships that surprises you.
Discovery Call
Thirty to ninety minutes. We learn the audience, the goal, and the constraints. You get a clear recommendation on which path fits and what the engagement looks like.
Strategy Sprint
One to two weeks. Site map, content model, conversion architecture, accessibility plan, tech stack decision. This document becomes the brief for the entire build and the artifact your team prompts against if you are on the Sherpa path.
Build + Weekly Stand-Ups
Four to twelve weeks depending on scope. Every week, we meet, show what we built, get your feedback, and iterate in real time. AI-accelerated production under senior supervision. You are never more than seven days from seeing progress.
Launch
QA, accessibility audit, schema validation, analytics wiring, performance testing. Nothing ships until it passes Lighthouse, axe-core, and Google's Rich Results Test.
Grow
Monthly. Content, optimization, platform maintenance, and the next set of pages. The site is not a project. It is a system that compounds.
Four Paths. Four Investments.
Same Standard.
Every engagement is scoped to your requirements, documented before work begins, and tracked transparently in weekly stand-ups. Here is what the four paths typically look like.
The Sherpa
For teams building it themselves who need a guide. Weekly reviews, strategy, accessibility audits, and on-call advisory. You keep the velocity. We keep you out of the ditch.
Initial design engagement sets the foundation we review against
Headless Hybrid
We build the spine, your team runs the content. Next.js or Astro front end with headless WordPress. Your marketing team updates everything without calling a developer.
The direction most of our new builds are going
Traditional WordPress
AI-accelerated WordPress, hardened for WCAG 2.2 and Core Web Vitals. Built using modern page builders so your team updates everything without calling a developer.
Built using modern page builders
Custom Build
Healthcare portals, regulated DTC, LMS, nonprofit, B2B. Full design, build, integration, and content. Day-one ownership transfer on code, hosting, domain, every credential.
The stack the project actually requires
Every engagement is scoped individually. These are starting points, not fixed packages. A discovery call gives you a real number for your project.
Unmanaged vibe-coded builds have a second-year tax.
There is a difference between AI-accelerated and AI-unsupervised. We use Cursor, Claude Code, and Claude Design on every build, but every output ships through an architecture review, an accessibility audit, and a human who owns the outcome. That is the difference between a modern managed build and a site that was vibe-coded to ship as fast as possible with no strategy, no audit, and no ownership plan.
The pricing above is built around a hard-earned truth: most of the cost of a website is not the launch. It is the eighteen months after. The two numbers below are what the unsupervised path actually costs once the bill comes due. They are what we see when a client calls us to take over a DIY build that did not quite hold.
AI output shipped without architecture review carries 1.7 times more issues than human-written or human-reviewed code. 67% of developers spend more time debugging since adopting AI assistants, not less. Senior oversight is the difference.
Technical debt on unstructured AI builds increases 30 to 41 percent within six months of launch. By year two, maintenance costs reach roughly four times traditional levels. That is the bill when nobody was watching the blueprint.
The point of paying for strategy and structure up front is not that the first build is cheaper. It is that year two does not eat year one.
If You Hire Us, You Get the Team That Has Watched the Stack of the Month Come and Go Seven Times.
If you hire a new agency, you get the stack of the month and the enthusiasm that goes with it. If you hire us, you get a team that has shipped on every major web platform since 1994, knows which parts of the work are permanent, and builds the kind of sites that still perform in year two when the tooling has changed again.
The skill was never “knowing WordPress.” The skill was reading the business, mapping the journey, and knowing which parts of the work are permanent.— Drew Thomas Hendricks, Nimbletoad
We are AI-accelerated and human-directed. Our builds use Cursor, Claude Code, and Claude Design under senior supervision. Speed with the guardrails AI alone will not give you. Strategy that comes from thirty years of watching what works, what breaks, and what compounds.
We are outcome-led, not stack-led. We pick the right tool for your audience, budget, and team. Not the vendor that pays us the most. And we are a partner, not a vendor. You own everything on day one. You can fire us and keep the site.
Tell us what you are building. We will tell you which path fits.
A thirty-to-ninety-minute discovery call. No pitch deck. No pressure. Just a clear answer on what the engagement looks like and what it costs.
(760) 814-1001Schedule a Discovery Call