Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% according to some estimates. That puts the …
5 Educational Gaps That Stop Customers from Making Online Wine Purchases Read More »
Imagine yourself slowly sipping a fantastic wine, the aromas that leap out of the glass as you swirl the wine, and the picturesque view as look out over the vineyard. Life doesn’t get much better. Whether it’s on vacation or at a local winery, it’s these moments that make your customers wish they had the …
Email Marketing for Wineries – The Ultimate Guide Read More »
Content marketing has become an essential component of digital marketing. It helps consumers learn about brands and their products and services; it makes brands look more trustworthy and, ultimately, it helps to boost conversions. But there are many content formats that businesses can choose from, and, for someone who’s not familiar with digital marketing, it …
Why Video Content for Your Winery’s Website Needs to Be Your Top Priority in 2020 Read More »
Email Marketing for Wineries in 2020 – Best Practices There is nothing I like more than receiving an email from one of my favorite wine clubs. Unfortunately, I can’t help but notice that the majority of these emails aren’t as optimized as they should be. In this guide, we’ll cover the most important things about …
Email Marketing for Wineries – Best Practices – 2020 Edition Read More »
I just got back from the 2020 Direct to Consumer Wine Symposium. This event, in its 13th year, is the primary fundraiser for Free the Grapes! Free the Grapes and its predecessor Coalition for Free Trade have increased the number of legal shipping states from 17 to 45, representing 95% of the US Population. During …
Key Takeaways from the 2020 Direct To Consumer Wine Symposium Read More »
The only constant in digital winery marketing is change. That website you built a few years ago might still have some good bones, but it will probably need at least an update as we move deeper into 2021. User behaviors and expectations are changing as new regulations, standards, and opportunities emerge. The time to take …
9 Winery Website Design Best Practices – 2021 Edition Read More »
There’s nothing like search engine optimization to provide your winery with a steady stream of customers ready to taste and buy your wine. However, in order to optimize your winery website for a Google search, you’re going to need a few tricks up your sleeve. In this guide, we’ll show you everything you need to …
SEO Trends for 2020 that Your Winery Needs to Know Read More »
Attending industry events such as the 2019 Win Expo is a great litmus test to gauge how you and your client’s feelings match that of the larger industry. Here are my three top takeaways: 2019 Win Expo Takeaway #1: There is an Ominous Specter of Uncertainty About the Upcoming Years A quick scan of the …
Three Takeaways from the 2019 North Coast Wine Industry Expo & Conference Read More »
Winery’s DTC Sales Looking to increase your winery’s DTC sales? Check out what’s working now in digital marketing to attract new wine club members, solidify the buying decision for new members and engage existing members. Each stage of the wine club members buying journey requires its own tactic. Prospective members need to be identified and …
(VIDEO) Increase Your Winery’s DTC Sales – What’s Working Now Read More »
We don’t buy wine for the bottle. We buy it for the experience. Each customer has a preferred varietal, but what’s really stopping them from going to your competitors? What is making them join your wine clubs and taste your wine? The unique experience your winery provides. Customer experience has always been a significant factor …
The Art of Storytelling in Marketing Your Winery Read More »