Law Firm
Marketing Resources

Nimbletoad is a full-service digital marketing agency based in North County San Diego that specializes in law firm website design, SEO, and PPC. Founded in 2008, Nimbletoad’s results-driven marketing strategies enable legal practices to compete at the highest level regionally and nationally.

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How to Use Google Analytics to Boost Your Law Firm’s Marketing Impact

June 1, 2020

Last Updated on June 1, 2021 by Amy Geldean If you’re not tracking your marketing efforts then you’re throwing money away, it’s as simple as that. How will you know what is working if you don’t track your conversions? Many businesses make this grave error and then wonder why they are running through their marketing […]

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Free Competitor Analysis - Find out how your website stacks up against your biggest competitor.
Learn how to increase your visibility and outrank for your top keyword.

Do you run a solo law practice or are part of a small law firm that lacks the resources to hire a full-service digital agency such as Nimbletoad?  Our free law firm marketing resource guides are perfect for Lawyers who have a DIY mindset and want to ramp up their business.

Use these guides and helpful resources to set up and optimize your own marketing campaigns.  And when you find success please let us know. We love to hear how our work has made a positive impact.

Need a little help? We can Do-It-With-You. Tackle as much or as little of your website design and marketing as you feel comfortable handling.  Hire us to do the rest.  Or schedule a training session and we can teach you and your team how to accomplish your goals.  You'll leave the training session empowered with news skills and a recorded video that you can refer back to anytime to refresh your memory.

For those that want to concentrate on law, Nimbletoad will Do-It-For-You.   Many of these guides outline best practices for customer relations and business management such as how to master the phone intake when a prospective client calls.  Use this resource section to enhance your business and book a strategy session with us where we can develop a comprehensive done for you marketing plan to achieve your revenue goals.

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SEO for Lawyers The Ultimate Guide
SEO for Lawyers The Ultimate Guide
  • Over 120 pages of actionable information
  • Updated with the latest best practices for SEO in 2020

Law Firm Lead Segmentation: How to Properly Segment Leads From Contact to Client

May 26, 2020
law firm lead segmentation

Last Updated on June 22, 2021 by Amy Geldean In this article about law firm lead segmentation, we’ll be talking about how to properly segment leads and automate that process. Law firms often have a wide variety of client needs that they have to address, and this can sometimes make managing your law firm marketing […]

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How to Create a Successful Law Firm Marketing Funnel

May 18, 2020
Law firm Lead Generation

Last Updated on June 1, 2021 by Amy Geldean Introduction to the Law Firm Marketing Funnel Any law firm that wants to grow its client base has to promote. And while the truth of the situation is simple, the implementation can get a little tricky. Back in the day, law firms could operate on reputation […]

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SEO for Lawyers: Why and How to Implement a Search Engine Optimization Strategy for Your Law Firm

May 14, 2020
Law Firm SEO

Last Updated on July 8, 2021 by Amy Geldean Introduction to SEO for Lawyers In this day and age, a law firm can’t generate revenue just by employing capable attorneys. The number of cases is increasing every day, and new firms are constantly popping up. When a potential client starts looking for a lawyer for […]

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The Importance of Managing Your Law Firm’s Online Reputation

May 13, 2020
law firm's online reputation

Last Updated on July 6, 2021 by Amy Geldean When you’re a lawyer, your online reputation is as important as your real-world reputation. The way clients seek out lawyers has changed. Today, they no longer rely on newspapers and recommendations. Instead, your clients first turn to Google. Due to the change in client behavior, and […]

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Conversational Marketing for Lawyers – Engage and Retain More Clients

May 13, 2020
Conversational Marketing for Lawyers

Last Updated on June 30, 2021 by Amy Geldean The Ultimate Guide to Conversational Marketing for Lawyers Today is a world where you can find a highly-rated local restaurant from Siri, order your food through an automated customer service app, and have a conversation and find out where your order is based on what a […]

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The Top 5 Family Law Marketing Strategies of Successful Law Firms – A 5 Part Series

May 10, 2020
Family Law Marketing

Last Updated on August 13, 2021 by Amy Geldean In this guide, we’re going to show you the most important family law marketing strategies. From paid advertising to free methods, read on to find out how to acquire more satisfied clients. These days, people turn to the internet for everything. Family law included. Sometimes it’s […]

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Search Engine Optimization – Part 1 of the Top 5 Family Law Marketing Strategies

May 10, 2020
Search Engine optimization

Last Updated on July 6, 2021 by Amy Geldean Search Engine Optimization for Family Law Firms In this section, you’ll learn how to: Find the right keywords and topics Create amazing content that converts lurkers into clients Optimize your website to rank highly in the search engines Appear in local searches and maximize your conversion […]

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Pay-Per-Click – Part 2 of the Top 5 Family Law Marketing Strategies

May 10, 2020
Pay-per-click advertising

Last Updated on June 30, 2021 by Amy Geldean Google Pay-Per-Click Advertising for Family Law Marketing In this section, you’ll learn how to: Use Google Ads to acquire clients immediately Set up the right keywords and targeting for your ads Craft compelling ad copy using best practices Create landing pages that convert Reach potential clients […]

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Email Marketing for Family Law – Part 3 of the Top 5 Family Law Marketing Strategies

May 10, 2020
Email Marketing for family law

Last Updated on September 24, 2021 by Amy Geldean Email Marketing for Family Law Firms In this section, you’ll learn how to: Turn potential clients into paying clients with email marketing Capture email addresses Segment email lists to acquire even more clients Set up drip campaigns Use the right tools Why Email Marketing for Family […]

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Social Media – Part 4 of the Top 5 Family Law Marketing Strategies

May 10, 2020
social media

Last Updated on June 29, 2021 by Amy Geldean Is Social Media a Viable Family Law Marketing Strategy? In this section, you’ll learn how to: Use a social media site as a family law firm Communicate with your (potential) clients through a social media platform Get more clients by combining Google ads with Facebook ads […]

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Phone Intake for Family Law – Part 5 of the Top 5 Family Law Marketing Strategies

May 10, 2020
Phone Intake for Family Law Marketing

Last Updated on September 24, 2021 by Amy Geldean The Golden Rules of Phone Intake for Family Law In this section, you’ll learn how to: Win over a potential client by phone Avoid common mistakes costing you a potential client Improve your law firm’s customer relationship management practices Why Phone Intake for Family Law Matters […]

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