Marketing Resources

Digital Marketing

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ai for health and wellness

How AI Can Help Market Your Health and Wellness Business

There’s a common hesitation among health and wellness practitioners and owners about integrating Artificial Intelligence (AI) into their practices. It’s understandable—healthcare thrives on personal connection and trust, and the idea of machines analyzing human emotions might seem a bit out of place. However, AI isn’t here to replace the personal touch that’s so vital in …

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how to craft a balanced omnichannel strategy

Personalization vs. Overload: How To Craft An Omnichannel Strategy That Strikes the Right Balance

In a rapidly evolving digital landscape, finding the sweet spot in your marketing efforts can often feel like walking a tightrope. The truth is, cracking the code on how to craft a balanced omnichannel strategy for personalization without overload is one of the biggest challenges facing marketers today.  We all know that the key lies …

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Ways You Can Use AI In Your Marketing Strategy

In today’s competitive business landscape,  businesses must stay ahead of the game by exploring how Artificial Intelligence (AI) can revolutionize their digital marketing strategies. With rapid advancements in AI technology, there are numerous opportunities to enhance customer experience, boost sales, and optimize marketing efforts. Let’s delve into the world of AI marketing and explore the …

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authentic marketing

Why Authentic Marketing Is The Way To Win Your Customers’ Loyalty

Gone are the days when slick and flashy marketing strategies worked for consumers. Today, keeping consumers happy requires transparency, above all. They’ve dealt with inauthentic marketing for as long as they can remember, and they’ve had enough.  “People don’t want to be sold. What people do want is news and information about things they care …

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Earned Media Paid Media Owned Media

The Differences Between Earned Media, Owned Media, Paid Media: What You Need to Know

Earned media, owned media, and paid media are terms that float around a lot in the marketing world. Lots of people don’t entirely understand what the differences between these three terms are. All three of these types of media are quite important when it comes to building the perfect digital strategy. In this guide, we’ll …

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