What is a Lead Magnet? 5 Great Benefits to Consider
…to use your services or buy a product. Free Trials Companies with products that are complex or need illustrations tend to use free trials. For example, most software companies encourage…
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The Art of Storytelling in Marketing Your Winery
…commercials go viral. Storytelling made viewers remember the advertisements even long after they have aired. Budweiser’s “Born the Hard Way” commercial is an especially poignant example of using storytelling to…
Email Marketing for Wineries – Best Practices – 2020 Edition
…31.3%, as opposed to all industries’ average of 25.3% (Source) And finally, let’s not forget about competitive advantage. There are a lot of wine clubs out there. However, according to…