Ideas, strategies, and lessons from the field.
Practical digital marketing insights for healthcare organizations, training institutes, and nonprofits. No fluff, no jargon, just what works.
What Actually Changed in Web Design. And What Did Not.
Fifty-one percent of code on GitHub is AI-generated. Twelve AI models launched in a single week. And 95.9% of home pages still fail accessibility. A field report from thirty years in the business.
The AI Content Playbook: Every Step, Every Tool, and the Hidden Cost of Doing It Yourself in 2026
The complete in-house playbook for AI content that ranks. Eight stages, seven tools, five roles, and the real numbers. Build it yourself, or use this as the map.
AI for Nonprofits: How to Actually Drive Donor Growth and Marketing Results — What the Research Shows
92% of nonprofits use AI. Only 7% report major impact. Here is what the research actually shows about using AI to drive donor growth, improve retention, and scale nonprofit marketing in 2026.
The Cookbook Problem: Why AI Can Give You the Recipe But Not the Results
AI has made it easy to build a strategy playbook. But like a Michelin three-star cookbook, the recipe was never the hard part. The cook always was. Drew Thomas Hendricks explains why the last 10% of execution still demands 90% of the skill.
The Philosophers Already Knew: Existentialism, Computational Neuroscience, and the Key to Understanding AI
How philosophy of mind from 1993 explains why AI works and how to use it. Drew Thomas Hendricks connects Sartre, Gadamer, Heidegger, Churchland, Sejnowski, and Dennett to transformer architecture and the fusion of horizons that drives real AI results.
Have a topic you'd like us to cover?
We write about what our clients actually need to know. If you have a question about digital marketing for your organization, we would love to hear it.
(760) 814-1001Start Strategic Fit Assessment