Law Firm Marketing

Law Firm Lead Segmentation

How to Properly Segment and Nurture Your Law Firm Leads – From Contact to Client

In this article, we’ll be talking about how to properly automate the process of segmenting your firm’s leads. Law firms often have a wide variety of client needs that they have to address, and this can sometimes make managing your marketing funnels challenging. Thankfully, there’s technology in place that can help. First though, let’s talk …

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Law Firm SEO

SEO for Lawyers: Why and How to Implement a Search Engine Optimization Strategy for Your Law Firm

Introduction In this day and age, a law firm can’t generate revenue just by employing capable attorneys. The number of cases is increasing every day, and new firms are constantly popping up. When a potential client starts looking for a lawyer for a particular problem, they’re faced with thousands of potential choices. However, they no …

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Online Reputation

The Importance of Managing Your Law Firm’s Online Reputation

When you’re a lawyer, your online reputation is as important as your real-world reputation. The way clients seek out lawyers has changed. Today, they no longer rely on newspapers and recommendations. Instead, your clients first turn to Google. Due to the change in client behavior, and all the advancements that web search has experienced in …

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Family Law Marketing

The Top 5 Family Law Marketing Strategies of Successful Law Firms – A 5 Part Series

In this guide, we’re going to show you the most important family law marketing strategies. From paid advertising to free methods, read on to find out how to acquire more satisfied clients. These days, people to turn to the internet for everything. Family law included. Sometimes it’s to understand complicated legal processes. And in a …

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Search Engine Marketing

Search Engine Optimization – Part 1 of the Top 5 Family Law Marketing Strategies

Search Engine Optimization for Family Law Firms In this section, you’ll learn how to: Find the right keywords and topics Create amazing content that converts lurkers into clients Optimize your website to rank highly in the search engines Appear in local searches and maximize your conversion rate Attract backlinks that help you reach the top …

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Pay Per Click Family Law

Pay-Per-Click – Part 2 of the Top 5 Family Law Marketing Strategies

Google Pay-Per-Click Advertising for Family Law Marketing In this section, you’ll learn how to: Use Google Ads to acquire clients immediately Set up the right keywords and targeting for your ads Craft compelling ad copy using best practices Create landing pages that convert Reach potential clients who didn’t schedule a consultation What Is Google PPC? …

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Law firm social media

Social Media – Part 4 of the Top 5 Family Law Marketing Strategies

Is Social Media a Viable Family Law Marketing Strategy? In this section, you’ll learn how to: Use social media as a family law firm Communicate with your (potential) clients through social networks Get more clients by combining Google ads with Facebook ads People don’t normally use Facebook to find a divorce lawyer. However, social media …

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