If you’re not tracking your marketing efforts then you’re throwing money away, it’s as simple as that. How will you know what is working if you don’t track your conversions? Many businesses make this grave error and then wonder why they are running through their marketing budget but have nothing to show for it. Marketing …
How to Use Google Analytics to Boost Your Law Firm’s Marketing Impact Read More »
In this article about law firm lead segmentation, we’ll be talking about how to properly segment leads and automate that process. Law firms often have a wide variety of client needs that they have to address, and this can sometimes make managing your law firm marketing funnels challenging. Thankfully, there’s technology in place that can …
Law Firm Lead Segmentation: How to Properly Segment Leads From Contact to Client Read More »
Introduction to the Law Firm Marketing Funnel Any law firm that wants to grow its client base has to promote. And while the truth of the situation is simple, the implementation can get a little tricky. Back in the day, law firms could operate on reputation and referrals alone. However, with an increased number of …
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Introduction to SEO for Lawyers In this day and age, a law firm can’t generate revenue just by employing capable attorneys. The number of cases is increasing every day, and new firms are constantly popping up. When a potential client starts looking for a lawyer for a particular problem, they’re faced with thousands of potential …
When you’re a lawyer, your online reputation is as important as your real-world reputation. The way clients seek out lawyers has changed. Today, they no longer rely on newspapers and recommendations. Instead, your clients first turn to Google. Due to the change in client behavior, and all the advancements that web search has experienced in …
The Importance of Managing Your Law Firm’s Online Reputation Read More »
The Ultimate Guide to Conversational Marketing for Lawyers Today is a world where you can find a highly-rated local restaurant from Siri, order your food through an automated customer service app, and have a conversation and find out where your order is based on what a chatty AI bot has told you. Aside from the …
Conversational Marketing for Lawyers – Engage and Retain More Clients Read More »
In this guide, we’re going to show you the most important family law marketing strategies. From paid advertising to free methods, read on to find out how to acquire more satisfied clients. These days, people turn to the internet for everything. Family law included. Sometimes it’s to understand complicated legal processes. And in a growing …
The Top 5 Family Law Marketing Strategies of Successful Law Firms – A 5 Part Series Read More »
Search Engine Optimization for Family Law Firms In this section, you’ll learn how to: Find the right keywords and topics Create amazing content that converts lurkers into clients Optimize your website to rank highly in the search engines Appear in local searches and maximize your conversion rate Attract backlinks that help you reach the top …
Search Engine Optimization – Part 1 of the Top 5 Family Law Marketing Strategies Read More »
Google Pay-Per-Click Advertising for Family Law Marketing In this section, you’ll learn how to: Use Google Ads to acquire clients immediately Set up the right keywords and targeting for your ads Craft compelling ad copy using best practices Create landing pages that convert Reach potential clients who didn’t schedule a consultation What Is Google PPC? …
Pay-Per-Click – Part 2 of the Top 5 Family Law Marketing Strategies Read More »
Email Marketing for Family Law Firms In this section, you’ll learn how to: Turn potential clients into paying clients with email marketing Capture email addresses Segment email lists to acquire even more clients Set up drip campaigns Use the right tools Why Email Marketing for Family Law Works When done right, the average ROI of …
Email Marketing for Family Law – Part 3 of the Top 5 Family Law Marketing Strategies Read More »