Did you know that Google has a separate local algorithm to promote local businesses in the search results? Say, if a user searches for “pizza delivery,” they will see listings for pizza places that are close to them rather than businesses in another state. A Search Engine Results Page (also known as SERP) is the …
Ways On How To Strategize, Optimize, and Compete In SERP Localization Read More »
Without customers’ trust, a business is nothing. Trust can turn a curious online lurker into a paying customer. But with numerous scams and fraudulent acts happening online, customers have turned wary and more guarded. How can you, as a marketer, gain a customer’s trust without directly speaking to them? Case studies are the answer. Case …
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From Viewing Your Product to Satisfied Customer: How Content Marketing Works Did you know that the average buyer views around 13 pieces of content before they make their purchase decision? This may include looking at the vendor’s website, reading reviews, or watching videos where third parties compare two competitor products. Turning potential customers into satisfied …
How To Create Content For Each Stage Of The Content Marketing Funnel Read More »
Understanding customer insights according to behavior is a must for every business. Today’s customer behavior shapes the way brands communicate. But with so many options today, a customer’s attention is more difficult to catch, making them very challenging to convert. However, knowing the right channels your customers use the most and utilizing them to your …
Omnichannel vs Multichannel Marketing: What’s The Difference? Read More »
Sales enablement vs. content marketing– do you really have to choose between the two? Sales enablement and content marketing are two of the most important aspects of any marketing and sales process. However, many businesses struggle to understand the difference between the two and how to use them together to improve sales. The fact that …
Sales Enablement vs Content Marketing: Why You Need Both Read More »
Why Email Marketing Is (Still) Killing It Not only is email marketing one of the most useful sales tools today, it also comes with a lot of great perks. Reaching out to people who are already interested in what you have to offer, generating leads, and staying in touch with your customers are just some …
A Complete Guide In Creating An Effective Email Marketing Strategy Read More »
Deciding which is better between PPC and SEO is not really a fair battle. Knowing which is best for you between these two depends on your marketing goals, campaign objectives, budget, time constraints, and even your target market. It’s about time to end the battle between PPC vs SEO. These two are both powerful digital …
Should You Be Joining Your Local Chamber of Commerce? Small business owners wonder if joining their local chamber of commerce will pay off in the long run. Will it increase their customer base and sales? Does a membership provide marketing and network advantages and is it worth the cost? Here we consider the pros and …
Pros and Cons of Joining Your Local Chamber of Commerce Read More »
Overview of Lead Magnets Have you heard of marketers buying email lists? While this can work for a shorter time, most people on your list will report you for spamming. After a hefty fine, you’ll probably realize it’s better to have a genuine email list. That way, you’ll only email people that allow you to …
What is a Lead Magnet? 5 Great Benefits to Consider Read More »
Should You Join Your Local Chamber of Commerce for Local SEO? Chambers of Commerce are organizations that bring local business owners together. They provide networking opportunities and can help you find business partners. They also play an important part in fostering the local economy, creating jobs, providing training opportunities, and more. There are plenty of …
Chamber of Commerce for Local SEO: 7 Best Reasons to Join Read More »