Search Engine Optimization – SEO
Search Engine Optimization (SEO) is the process of improving a website’s visibility of your website in a search engine’s unpaid (organic) search results. A sound SEO strategy is an investment…
What is Pay-Per-Click (PPC) Advertising?
…that’s strong and drives visitors to acknowledge your CTA (call to action) and complete an action. Examples of this are “Sign up today!” and “Don’t miss this deal!”. Before you…
Content Marketing 101: Everything You Need to Know
…Optimization (SEO). Without a fundamental understanding of keywords, search string, and earned organic placement in search results, even the best-written content won’t help drive traffic to your site. A glossary…
9 Signs You Should Switch to a Third-Party SEO Management Service
…to concentrate on other areas of the business. 2. Your Costs for Paid Online Advertising are Too High Pay-per-click (PPC) campaigns (think AdWords or display marketing) are an effective means…
ADA Website Accessibility – Does Your Business Need to Comply?
…none were hit harder than the disabled community. Many discovered that company websites didn’t meet ADA website accessibility standards and weren’t compliant with the American’s with Disabilities Act (ADA), leading…
How To Create Content For Each Stage Of The Content Marketing Funnel
…audience or customer, you may prioritize working with social media influencers over Facebook Ads. Performing user research may include: Quantitative research Qualitative research Survey questions Step 2: Capturing Your Audience…
A Complete Guide In Creating An Effective Email Marketing Strategy
…objection emails are those that say “I’m not sure,” “I need more information,” or “I don’t know what to do.” The best way to overcome these objections is by providing…
10 Ways to Increase Your Google Maps Presence in 2021
…Maps and clicking “Own this business?”/”Claim this business”. 3: Delete Additional Listings Google’s algorithm is designed to downrank anything that it perceives to be spam or a scam, so businesses…
Social Media SEO Strategy: 8 Great Ways to Incorporate It
…high-quality images tend to receive 53% more “likes” and 104% more comments compared to posts that don’t include any images at all. Additionally, the posts that contain images also garner…
5 Reasons Why You Should Avoid Cheap SEO Packages (And What To Do Instead)
…Up According to Payscale, the median salary for an SEO specialist is $46,000/year. On the lowest end, an SEO expert can expect to make around $35,000/year. So, let’s assume that…