Search Engine Optimization (SEO) is the process of improving a website's visibility of your website in a search engine's unpaid (organic) search results. A sound SEO strategy is an investment in the future. While paid search gets immediate results, the second the ad spend stops the results stop. In contrast, efforts made in SEO continue to bear fruit long into the future.
A solid SEO strategy must be part of every company's marketing plan. Through on-page optimization, proper site indexing, and off-site authority building, Nimbletoad achieves high rankings for its customers that lead to more website visits and online sales.
The Components of Winning SEO Strategy
Keyword research is the process of analyzing relevant search data to understand the most appropriate keywords for your business. These keywords are search terms that your ideal clients are typing in every day to research trips to your region or discover new wineries and craft beverages. A solid keyword strategy will help your website rank highly for terms that matter most to your business.
A system to continually update your site with quality, relevant content is important for two reasons. One, a steady stream of content that is optimized for your chosen keywords creates authority in search engines by providing more opportunities to index. Second, relevant content creates engaged website visitors. The more time they spend on your winery website, the more will Google perceive it as a highly valuable resource.
Having consistent and accurate name, address, and phone number (NAP) information across the web helps build search engine's trust which results in being rewarded in the search engine's results page. It is vital to have a system in place that keeps all this information consistent across all local listing. If your hours change or there is an emergency closing, you want to make sure all websites display the same information.
Solid organic rankings start with building a proper foundation. Every web page on your site should follow best practices for page titles, headers, web page structure, meta descriptions, and alt text. High value pages should be enhanced with featured snippets such as a FAQ section, lists, and relevant tables. Search engines are now displaying these snippets along with links to give users immediate answers.
One the proper SEO framework is in place, technical SEO ensures that your website rankings continue to increase. Factors include on-site errors, canonicalization, correction of duplicate content, proper sitemap creation, and schema markup. Routine audits ensure that errors and warning are quickly resolved before they can harm organic results.
Authority Link Building
Active link building from other websites trusted by search engines helps build authority and trustworthiness. The rational is easy to understand. If all these respected sites link to your websites content, then it must have value. An active and passive link building strategy is a critical component used to increase overall organic rankings.
Frequently Asked Questions
SEO - Search Engine Optimization
- What is a Geographic Modifier?
- Does Social Media Affect SEO?
- Do 404 Errors Hurt SEO?
- Will Google Ads (PPC) Help My SEO?
- Why Isn’t My Site Being Indexed?
- Why Is Site Structure Important?
- Why Is Site Speed Important?
- Why Is SEO Important?
- Why Does SEO Take Time Before You See Benefits?
- Why Are Keywords Important?
- Why Are Backlinks Important?
- Which Is Better, SEO, or PPC?
- Where Can I Find Search Engine Optimization Help?
- What Is White Hat SEO?
- What Is the Rel Canonical Tag?
- What Is Technical SEO?
- What Is Structured Data Markup?
- What Is SEO?
- What Is SEO-Friendly?
- What Is SEO Strategy?
- What Is SEO Copywriting and How Do I Write SEO Optimized Copy?
- What Is Schema Markup?
- What Is Robots.Txt?
- What Is On-Page SEO?
- What Is Off-Page SEO?
- What Is Local SEO and Why Is It Important?
- What Is Linkbuilding?
- What Is Keyword Stuffing?
- What Is Internal Linking?
- What Is Hidden Text?
- What Is Google Penguin?
- What Is Google Panda?
- What is Duplicate Content?
- What Is Black Hat SEO?
- What Is an SEO Landing Page?
- What Is an Infographic?
- What Is a Title Tag and How Do I Write One?
- What Is A Technical Audit?
- What Is a Meta Description and How Do I Write One?
- What Is A Keyword Strategy?
- What Is a Google Penalty?
- What Is A Crawl Error?
- What Is a 404 Page Error?
- What Is A 301 Redirect?
- What Does SEO Stand For?
- What Do I Do If My Business Isn’t Showing Up on Google Maps?
- What Are the Most Important Google Ranking Factors?
- What Are SEO Best Practices?
- What Are Rich Snippets?
- What Are Meta Keywords?
- What Are Long Tail Keywords?
- What Are Local Citations?
- What Are HTML and XML Sitemaps?
- What Are H1 and Header Tags, and Why Are They Needed for SEO?
- What Are Backlinks and Why Are They Important?
- Is HTTPS Good for SEO?
- How Long Does SEO Take to Work?
- How Does SEO Work?
- How Does Off-Page SEO Work?
- How Does HTTPS Improve SEO?
- How Does Google Rank Search Results?
- How Do I Write SEO-Friendly Copy?
- How Do I Optimize SEO for Mobile?
- How Do I Get to the Top of Google?
- How Do I Choose an SEO Company?
- Does Duplicate Content Affect SEO?
- Do Redirects Affect SEO?
- How Do I Optimize SEO for Local Search?
- Does Traffic Affect Search Engine Rankings?
- How Do I Get My Business on Google Maps?