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A woman enjoying a glass of wine while she shops for wine on her laptop at home

5 Educational Gaps That Stop Customers from Making Online Wine Purchases

Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% according to some estimates. That puts the …

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Importance of Video for Marketing your winery

Why Video Content for Your Winery’s Website Needs to Be Your Top Priority in 2020

Content marketing has become an essential component of digital marketing. It helps consumers learn about brands and their products and services; it makes brands look more trustworthy and, ultimately, it helps to boost conversions. But there are many content formats that businesses can choose from, and, for someone who’s not familiar with digital marketing, it …

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Email Marketing

Email Marketing for Wineries – Best Practices – 2020 Edition

Email Marketing for Wineries – Best Practices There is nothing I like more than receiving an email from one of my favorite wine clubs. Unfortunately, I can’t help but notice that the majority of these emails aren’t as optimized as they should be.  In this guide, we’ll cover the most important things about email marketing …

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WIN Expo 2019

Three Takeaways from the 2019 North Coast Wine Industry Expo & Conference

Attending industry events such as the Win Expo is a great litmus test to gauge how you and your client’s feelings match that of the larger industry. Here are my three top takeaways: There is an Ominous Specter of Uncertainty About the Upcoming Years A quick scan of the conference brochure hammers this point home. …

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Winery Marketing for DTC Sales

(VIDEO) Increase Your Winery’s DTC Sales – What’s Working Now

What’s working now in digital marketing to attract new wine club members, solidify the buying decision for new members and engage existing members. Each stage of the wine club members buying journey requires its own tactic. Prospective members need to be identified and educated on the winery, new members need to know they are part …

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