Podcasts have been gaining popularity because of their accessibility and convenience. Everyone can listen to them while doing other things such as workouts, driving, cooking, and cleaning. With a wide range of topics, podcasts allow listeners to find their preferences and interests easily. By using podcasts, businesses can share valuable information with their audience and …

How To Use Podcast Marketing To Grow Your Health And Wellness Business Read More »

Marketing is constantly evolving; this year is the perfect time to try something new for your brand. It’s time to shape an epic year for all things marketing, with new technologies and changing consumer habits shaking things up. Are you ready to stay ahead of the curve and make your mark in the industry? Well, …

Revolutionizing Your Marketing Game: Top Trends to Follow Read More »

Did you know that Google has a separate local algorithm to promote local businesses in the search results? Say, if a user searches for “pizza delivery,” they will see listings for pizza places that are close to them rather than businesses in another state. A Search Engine Results Page (also known as SERP) is the …

Ways On How To Strategize, Optimize, and Compete In SERP Localization Read More »

Without customers’ trust, a business is nothing. Trust can turn a curious online lurker into a paying customer. But with numerous scams and fraudulent acts happening online, customers have turned wary and more guarded. How can you, as a marketer, gain a customer’s trust without directly speaking to them? Case studies are the answer. Case …

How To Build An Effective Case Study For Your Brand Read More »

From Viewing Your Product to Satisfied Customer: How Content Marketing Works Did you know that the average buyer views around 13 pieces of content before they make their purchase decision? This may include looking at the vendor’s website, reading reviews, or watching videos where third parties compare two competitor products.  Turning potential customers into satisfied …

How To Create Content For Each Stage Of The Content Marketing Funnel Read More »

Understanding customer insights according to behavior is a must for every business. Today’s customer behavior shapes the way brands communicate. But with so many options today, a customer’s attention is more difficult to catch, making them very challenging to convert. However, knowing the right channels your customers use the most and utilizing them to your …

Omnichannel vs Multichannel Marketing: What’s The Difference? Read More »

Sales enablement vs. content marketing– do you really have to choose between the two? Sales enablement and content marketing are two of the most important aspects of any marketing and sales process. However, many businesses struggle to understand the difference between the two and how to use them together to improve sales.  The fact that …

Sales Enablement vs Content Marketing: Why You Need Both Read More »