Understanding customer insights according to behavior is a must for every business. Today’s customer behavior shapes the way brands communicate. But with so many options today, a customer’s attention is more difficult to catch, making them very challenging to convert. However, knowing the right channels your customers use the most and utilizing them to your …
Omnichannel vs Multichannel Marketing: What’s The Difference? Read More »
Sales enablement vs. content marketing– do you really have to choose between the two? Sales enablement and content marketing are two of the most important aspects of any marketing and sales process. However, many businesses struggle to understand the difference between the two and how to use them together to improve sales. The fact that …
Sales Enablement vs Content Marketing: Why You Need Both Read More »
Why Email Marketing Is (Still) Killing It Not only is email marketing one of the most useful sales tools today, it also comes with a lot of great perks. Reaching out to people who are already interested in what you have to offer, generating leads, and staying in touch with your customers are just some …
A Complete Guide In Creating An Effective Email Marketing Strategy Read More »
Deciding which is better between PPC and SEO is not really a fair battle. Knowing which is best for you between these two depends on your marketing goals, campaign objectives, budget, time constraints, and even your target market. It’s about time to end the battle between PPC vs SEO. These two are both powerful digital …
Should You Be Joining Your Local Chamber of Commerce? Small business owners wonder if joining their local chamber of commerce will pay off in the long run. Will it increase their customer base and sales? Does a membership provide marketing and network advantages and is it worth the cost? Here we consider the pros and …
Pros and Cons of Joining Your Local Chamber of Commerce Read More »
In today’s fast-paced world, eCommerce businesses, entrepreneurs, small companies, and franchises are looking for a quick and effective way to get the eyes of high-converting customers on their brands. Search engines still happen to be the best avenue for brands to get in touch with potential customers. With just under four billion Google searches taking …
Overview of Lead Magnets Have you heard of marketers buying email lists? While this can work for a shorter time, most people on your list will report you for spamming. After a hefty fine, you’ll probably realize it’s better to have a genuine email list. That way, you’ll only email people that allow you to …
What is a Lead Magnet? 5 Great Benefits to Consider Read More »
Should You Join Your Local Chamber of Commerce for Local SEO? Chambers of Commerce are organizations that bring local business owners together. They provide networking opportunities and can help you find business partners. They also play an important part in fostering the local economy, creating jobs, providing training opportunities, and more. There are plenty of …
Chamber of Commerce for Local SEO: 7 Best Reasons to Join Read More »
Video is quickly becoming a major advertising method for a wealth of industries, including the hospitality industry. Video content for hospitality organizations can grab attention in a way that simple copy or banner ads simply can’t. Still, images and copy are still quite lucrative in terms of reaching one’s target audience, but video has some …
Video Content for Hospitality: 3 Best Strategies to Try Read More »
SEO has long been a buzzword in the marketing industry. At its most basic, Search Engine Optimization (SEO) is the process of optimizing your website to generate more organic traffic. To understand the total concept of SEO and its importance to your business and its website, we have to go a lot deeper than just …