When you’re a lawyer, your online reputation is as important as your real-world reputation. The way clients seek out lawyers has changed. Today, they no longer rely on newspapers and recommendations. Instead, your clients first turn to Google. Due to the change in client behavior, and all the advancements that web search has experienced in …
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The Ultimate Guide to Conversational Marketing for Lawyers Today is a world where you can find a highly-rated local restaurant from Siri, order your food through an automated customer service app, and have a conversation and find out where your order is based on what a chatty AI bot has told you. Aside from the …
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By using digital marketing as therapists, you can successfully market your practices and gain competitive advantage because other therapists aren’t necessarily doing the same. Your customers (potential and existing) need your services. However, your services aren’t the same as those of a graphic designer or an architect. The buyer journey for a potential client is …
What Are Therapist Marketing Funnels and How To Use Them? Read More »
When the COVID-19 pandemic hit, many found themselves having to work or attend school from home. While this online system-based work method brought drastic changes to the lives of many, none were hit harder than the disabled community. Many discovered that company websites didn’t meet ADA website accessibility standards and weren’t compliant with the American’s …
ADA Website Accessibility – Does Your Business Need to Comply? Read More »
Learn how to use Google Ads to bring in a steady stream of new business for your therapy practice. As a therapist, your focus is on your clients and how you can better serve them. You should not have to think about running ads and building a deeper client base but, unfortunately, you do. Google …
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So, how can you use Google My Business for therapy practices to optimize its presence and stand out among the rest? Let’s start at the beginning: Google My Business is a program interface that allows local owners to take control of how their business is displayed across all of Google’s platforms and products. Google My …
In this guide, we’re going to show you the most important family law marketing strategies. From paid advertising to free methods, read on to find out how to acquire more satisfied clients. These days, people turn to the internet for everything. Family law included. Sometimes it’s to understand complicated legal processes. And in a growing …
The Top 5 Family Law Marketing Strategies of Successful Law Firms – A 5 Part Series Read More »
Search Engine Optimization for Family Law Firms In this section, you’ll learn how to: Find the right keywords and topics Create amazing content that converts lurkers into clients Optimize your website to rank highly in the search engines Appear in local searches and maximize your conversion rate Attract backlinks that help you reach the top …
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Google Pay-Per-Click Advertising for Family Law Marketing In this section, you’ll learn how to: Use Google Ads to acquire clients immediately Set up the right keywords and targeting for your ads Craft compelling ad copy using best practices Create landing pages that convert Reach potential clients who didn’t schedule a consultation What Is Google PPC? …
Pay-Per-Click – Part 2 of the Top 5 Family Law Marketing Strategies Read More »
Email Marketing for Family Law Firms In this section, you’ll learn how to: Turn potential clients into paying clients with email marketing Capture email addresses Segment email lists to acquire even more clients Set up drip campaigns Use the right tools Why Email Marketing for Family Law Works When done right, the average ROI of …
Email Marketing for Family Law – Part 3 of the Top 5 Family Law Marketing Strategies Read More »