Marketing Resources

Nimbletoad is a full-service digital marketing agency based in North County San Diego that specializes in website design, SEO, and PPC. Founded in 2008, Nimbletoad’s results-driven marketing strategies enable B2B and B2C organizations to compete at the highest level regionally and nationally.

user generated content in marketing

The UGC Magic: Turning Real Customers Into Brand Promoters

September 7, 2023

Last Updated on September 7, 2023 by Troika Gellido Have you ever stumbled across a genuine review about a new gadget you’re interested in? Or maybe an impromptu video of someone genuinely enjoying a cup of coffee from a local brand? Somehow, those genuine snippets of everyday life make a deeper impression than any glossy […]

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How To Create Content For Each Stage Of The Content Marketing Funnel

April 27, 2022
content marketing funnel

Last Updated on May 19, 2022 by Troika Gellido From Viewing Your Product to Satisfied Customer: How Content Marketing Works Did you know that the average buyer views around 13 pieces of content before they make their purchase decision? This may include looking at the vendor’s website, reading reviews, or watching videos where third parties […]

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Omnichannel vs Multichannel Marketing: What’s The Difference?

April 13, 2022
difference between omnichannel vs multichannel marketing

Last Updated on April 28, 2022 by Troika Gellido Understanding customer insights according to behavior is a must for every business. Today’s customer behavior shapes the way brands communicate. But with so many options today, a customer’s attention is more difficult to catch, making them very challenging to convert. However, knowing the right channels your […]

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Sales Enablement vs Content Marketing: Why You Need Both

April 4, 2022
sales enablement vs content marketing

Last Updated on April 18, 2022 by Troika Gellido Sales enablement vs. content marketing– do you really have to choose between the two? Sales enablement and content marketing are two of the most important aspects of any marketing and sales process. However, many businesses struggle to understand the difference between the two and how to […]

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A Complete Guide In Creating An Effective Email Marketing Strategy

March 17, 2022
how to create an effective email marketing strategy

Last Updated on March 28, 2022 by Troika Gellido Why Email Marketing Is (Still) Killing It Not only is email marketing one of the most useful sales tools today, it also comes with a lot of great perks. Reaching out to people who are already interested in what you have to offer, generating leads, and […]

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PPC vs SEO – Which Is Better For Your Business?

March 4, 2022
ppc vs seo which is better for you

Last Updated on March 16, 2022 by Troika Gellido Deciding which is better between PPC and SEO is not really a fair battle. Knowing which is best for you between these two depends on your marketing goals, campaign objectives, budget, time constraints, and even your target market. It’s about time to end the battle between […]

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Pros and Cons of Joining Your Local Chamber of Commerce

October 6, 2021
Joining Your Local Chamber of Commerce

Last Updated on October 6, 2021 by Should You Be Joining Your Local Chamber of Commerce? Small business owners wonder if joining their local chamber of commerce will pay off in the long run. Will it increase their customer base and sales? Does a membership provide marketing and network advantages and is it worth the […]

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What is Pay-Per-Click (PPC) Advertising?

September 21, 2021

Last Updated on September 23, 2021 by In today’s fast-paced world, eCommerce businesses, entrepreneurs, small companies, and franchises are looking for a quick and effective way to get the eyes of high-converting customers on their brands. Search engines still happen to be the best avenue for brands to get in touch with potential customers. With […]

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What is a Lead Magnet? 5 Great Benefits to Consider

September 8, 2021
lead magnet

Last Updated on September 8, 2021 by Overview of Lead Magnets Have you heard of marketers buying email lists? While this can work for a shorter time, most people on your list will report you for spamming. After a hefty fine, you’ll probably realize it’s better to have a genuine email list. That way, you’ll […]

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Chamber of Commerce for Local SEO: 7 Best Reasons to Join

August 30, 2021
chamber of commerce for local seo

Last Updated on August 31, 2021 by Should You Join Your Local Chamber of Commerce for Local SEO? Chambers of Commerce are organizations that bring local business owners together. They provide networking opportunities and can help you find business partners. They also play an important part in fostering the local economy, creating jobs, providing training […]

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Video Content for Hospitality: 3 Best Strategies to Try

August 2, 2021
video content for hospitality

Video is quickly becoming a major advertising method for a wealth of industries, including the hospitality industry. Video content for hospitality organizations can grab attention in a way that simple copy or banner ads simply can’t. Still, images and copy are still quite lucrative in terms of reaching one’s target audience, but video has some […]

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What Is SEO Exactly and Why Is It Important?

July 26, 2021

Last Updated on July 26, 2021 by SEO has long been a buzzword in the marketing industry. At its most basic, Search Engine Optimization (SEO) is the process of optimizing your website to generate more organic traffic.  To understand the total concept of SEO and its importance to your business and its website, we have […]

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Content Marketing 101: Everything You Need to Know

July 16, 2021
Content Marketing

Last Updated on July 16, 2021 by What is Content Marketing? Content marketing is a type of marketing that focuses on targeting and attracting inbound customers rather than pushing content out to a broad audience. Similarly, you’re not cold-calling or sending mass mailings. Instead, you’re generating interest by creating content that your customers want to […]

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Why we maintain a large library of free digital marketing resources?

At Nimbletoad we believe in empowering our clients to do as much or as little as they like.  In fact, this guiding principle forged two of our five core values:

Be Helpful: We share knowledge. If you know the best way to do something, you will do good work. If you share that knowledge with others, you will become a leader.

Never Stop Learning: Our quest for knowledge is is driven by relentless curiosity. We seek to improve and innovate continually. 

For Do-It-Yourself Marketers use these guides and helpful resources to set up and optimize your own marketing campaigns.  When you find success please let us know. We love to hear how our work has made a positive impact.

Need a little help? We can Do-It-With-You. Tackle as much or as little of your website design and marketing as you feel comfortable handling.  Use us to do the rest.  Or schedule a training session and we can teach you and your team how to accomplish your goals.  You'll leave the training session empowered with news skills and a recorded video that you can refer back to anytime to refresh your memory.

For those that want to concentrate on serving their customers, Nimbletoad will Do-It-For-You. Many of these guides outline best practices for customer relations and business management.  Use this resource section to enhance your business and book a strategy session with us where we can develop a comprehensive done for you marketing plan to achieve your revenue goals.