Marketing Resources

Nimbletoad is a full-service digital marketing agency based in North County San Diego that specializes in website design, SEO, and PPC. Founded in 2008, Nimbletoad’s results-driven marketing strategies enable B2B and B2C organizations to compete at the highest level regionally and nationally.

how to compete in serp localization

Ways On How To Strategize, Optimize, and Compete In SERP Localization

June 27, 2022

Last Updated on June 27, 2022 by Troika Gellido Did you know that Google has a separate local algorithm to promote local businesses in the search results? Say, if a user searches for “pizza delivery,” they will see listings for pizza places that are close to them rather than businesses in another state. A Search […]

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Learn how to increase your visibility and outrank for your top keyword.

How to Use Google Analytics to Boost Your Law Firm’s Marketing Impact

June 1, 2020
Google Analytics

Last Updated on June 1, 2021 by Amy Geldean If you’re not tracking your marketing efforts then you’re throwing money away, it’s as simple as that. How will you know what is working if you don’t track your conversions? Many businesses make this grave error and then wonder why they are running through their marketing […]

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Law Firm Lead Segmentation: How to Properly Segment Leads From Contact to Client

May 26, 2020
law firm lead segmentation

Last Updated on June 22, 2021 by Amy Geldean In this article about law firm lead segmentation, we’ll be talking about how to properly segment leads and automate that process. Law firms often have a wide variety of client needs that they have to address, and this can sometimes make managing your law firm marketing […]

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How to Create a Successful Law Firm Marketing Funnel

May 18, 2020
Law firm Lead Generation

Last Updated on June 1, 2021 by Amy Geldean Introduction to the Law Firm Marketing Funnel Any law firm that wants to grow its client base has to promote. And while the truth of the situation is simple, the implementation can get a little tricky. Back in the day, law firms could operate on reputation […]

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Marketing Your Therapy Practice: Video Marketing

May 15, 2020
Video Marketing

Last Updated on June 1, 2021 by Amy Geldean A Video Marketing Strategy Gets Prospects off the Fence and into Therapy There’s a saying that goes: “Doing business without advertising is just like winking at a girl in the dark. You know what you’re doing, but nobody else does.” This saying still holds true when […]

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Nimbletoad — Recognizing Local Small Businesses in Carlsbad California Since 2008

May 15, 2020
Carlsbad California Digital Markting

Last Updated on June 1, 2021 by Amy Geldean Here at Nimbletoad in Carlsbad, we are globally recognized for our digital strategy work. We build websites from the ground up — we make sure your site is nimble, lean, ripped, and toned, then we take it to the next level by making the frontend interface to […]

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SEO for Lawyers: Why and How to Implement a Search Engine Optimization Strategy for Your Law Firm

May 14, 2020
Law Firm SEO

Last Updated on July 8, 2021 by Amy Geldean Introduction to SEO for Lawyers In this day and age, a law firm can’t generate revenue just by employing capable attorneys. The number of cases is increasing every day, and new firms are constantly popping up. When a potential client starts looking for a lawyer for […]

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The Importance of Managing Your Law Firm’s Online Reputation

May 13, 2020
law firm's online reputation

Last Updated on July 6, 2021 by Amy Geldean When you’re a lawyer, your online reputation is as important as your real-world reputation. The way clients seek out lawyers has changed. Today, they no longer rely on newspapers and recommendations. Instead, your clients first turn to Google. Due to the change in client behavior, and […]

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Conversational Marketing for Lawyers – Engage and Retain More Clients

May 13, 2020
Conversational Marketing for Lawyers

Last Updated on June 30, 2021 by Amy Geldean The Ultimate Guide to Conversational Marketing for Lawyers Today is a world where you can find a highly-rated local restaurant from Siri, order your food through an automated customer service app, and have a conversation and find out where your order is based on what a […]

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What Are Therapist Marketing Funnels and How To Use Them?

May 12, 2020
Marketing Funnels for Therapists

Last Updated on July 6, 2021 by Amy Geldean By using digital marketing as therapists, you can successfully market your practices and gain competitive advantage because other therapists aren’t necessarily doing the same. Your customers (potential and existing) need your services. However, your services aren’t the same as those of a graphic designer or an […]

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ADA Website Accessibility – Does Your Business Need to Comply?

May 12, 2020
ADA Website Accessibility

Last Updated on July 13, 2021 by Amy Geldean When the COVID-19 pandemic hit, many found themselves having to work or attend school from home. While this online system-based work method brought drastic changes to the lives of many, none were hit harder than the disabled community. Many discovered that company websites didn’t meet ADA […]

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Marketing Your Therapy Practice Using Google Ads – The Ultimate Guide

May 11, 2020
Health Marketing Google Ads

Last Updated on July 8, 2021 by Amy Geldean Learn how to use Google Ads to bring in a steady stream of new business for your therapy practice. As a therapist, your focus is on your clients and how you can better serve them. You should not have to think about running ads and building […]

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Use Google My Business for Therapy Practice

May 11, 2020
google my business

Last Updated on September 24, 2021 by Amy Geldean So, how can you use Google My Business for therapy practices to optimize its presence and stand out among the rest? Let’s start at the beginning: Google My Business is a program interface that allows local owners to take control of how their business is displayed […]

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Why we maintain a large library of free digital marketing resources?

At Nimbletoad we believe in empowering our clients to do as much or as little as they like.  In fact, this guiding principle forged two of our five core values:

Be Helpful: We share knowledge. If you know the best way to do something, you will do good work. If you share that knowledge with others, you will become a leader.

Never Stop Learning: Our quest for knowledge is is driven by relentless curiosity. We seek to improve and innovate continually. 

For Do-It-Yourself Marketers use these guides and helpful resources to set up and optimize your own marketing campaigns.  When you find success please let us know. We love to hear how our work has made a positive impact.

Need a little help? We can Do-It-With-You. Tackle as much or as little of your website design and marketing as you feel comfortable handling.  Use us to do the rest.  Or schedule a training session and we can teach you and your team how to accomplish your goals.  You'll leave the training session empowered with news skills and a recorded video that you can refer back to anytime to refresh your memory.

For those that want to concentrate on serving their customers, Nimbletoad will Do-It-For-You. Many of these guides outline best practices for customer relations and business management.  Use this resource section to enhance your business and book a strategy session with us where we can develop a comprehensive done for you marketing plan to achieve your revenue goals.