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Drew Thomas Hendricks' personal collection of Michelin three-star and reference cookbooks on a wooden shelf
AI StrategyDigital Marketing

The Cookbook Problem: Why AI Can Give You the Recipe But Not the Results

AI has made it easy to build a strategy playbook. But like a Michelin three-star cookbook, the recipe was never the hard part. The cook always was. Drew Thomas Hendricks explains why the last 10% of execution still demands 90% of the skill.

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