Marketing Resources

Nimbletoad is a full-service digital marketing agency based in North County San Diego that specializes in website design, SEO, and PPC. Founded in 2008, Nimbletoad’s results-driven marketing strategies enable B2B and B2C organizations to compete at the highest level regionally and nationally.

user generated content in marketing

The UGC Magic: Turning Real Customers Into Brand Promoters

September 7, 2023

Last Updated on September 7, 2023 by Troika Gellido Have you ever stumbled across a genuine review about a new gadget you’re interested in? Or maybe an impromptu video of someone genuinely enjoying a cup of coffee from a local brand? Somehow, those genuine snippets of everyday life make a deeper impression than any glossy […]

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Search Engine Optimization – Part 1 of the Top 5 Family Law Marketing Strategies

May 10, 2020
Search Engine optimization

Last Updated on July 6, 2021 by Search Engine Optimization for Family Law Firms In this section, you’ll learn how to: Find the right keywords and topics Create amazing content that converts lurkers into clients Optimize your website to rank highly in the search engines Appear in local searches and maximize your conversion rate Attract […]

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Pay-Per-Click – Part 2 of the Top 5 Family Law Marketing Strategies

May 10, 2020
Pay-per-click advertising

Last Updated on June 30, 2021 by Google Pay-Per-Click Advertising for Family Law Marketing In this section, you’ll learn how to: Use Google Ads to acquire clients immediately Set up the right keywords and targeting for your ads Craft compelling ad copy using best practices Create landing pages that convert Reach potential clients who didn’t […]

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Email Marketing for Family Law – Part 3 of the Top 5 Family Law Marketing Strategies

May 10, 2020
Email Marketing for family law

Last Updated on September 24, 2021 by Email Marketing for Family Law Firms In this section, you’ll learn how to: Turn potential clients into paying clients with email marketing Capture email addresses Segment email lists to acquire even more clients Set up drip campaigns Use the right tools Why Email Marketing for Family Law Works […]

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Social Media – Part 4 of the Top 5 Family Law Marketing Strategies

May 10, 2020
social media

Last Updated on June 29, 2021 by Is Social Media a Viable Family Law Marketing Strategy? In this section, you’ll learn how to: Use a social media site as a family law firm Communicate with your (potential) clients through a social media platform Get more clients by combining Google ads with Facebook ads People don’t […]

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Phone Intake for Family Law – Part 5 of the Top 5 Family Law Marketing Strategies

May 10, 2020
Phone Intake for Family Law Marketing

Last Updated on September 24, 2021 by The Golden Rules of Phone Intake for Family Law In this section, you’ll learn how to: Win over a potential client by phone Avoid common mistakes costing you a potential client Improve your law firm’s customer relationship management practices Why Phone Intake for Family Law Matters Plenty of […]

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5 Educational Gaps That Stop Customers from Making Online Wine Purchases

February 18, 2020
A woman enjoying a glass of wine while she shops for wine on her laptop at home

Last Updated on June 21, 2021 by Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% […]

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Email Marketing for Wineries – The Ultimate Guide

February 16, 2020
email marketing for wineries

Last Updated on July 19, 2021 by Imagine yourself slowly sipping a fantastic wine, the aromas that leap out of the glass as you swirl the wine, and the picturesque view as look out over the vineyard. Life doesn’t get much better. Whether it’s on vacation or at a local winery, it’s these moments that […]

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Why Video Content for Your Winery’s Website Needs to Be Your Top Priority in 2020

February 12, 2020
video content for your winery

Last Updated on August 13, 2021 by Content marketing has become an essential component of digital marketing. It helps consumers learn about brands and their products and services; it makes brands look more trustworthy and, ultimately, it helps to boost conversions. But there are many content formats that businesses can choose from, and, for someone […]

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Email Marketing for Wineries – Best Practices – 2020 Edition

February 2, 2020
Email Marketing for Wineries in 2020

Last Updated on July 13, 2021 by Email Marketing for Wineries in 2020 – Best Practices There is nothing I like more than receiving an email from one of my favorite wine clubs. Unfortunately, I can’t help but notice that the majority of these emails aren’t as optimized as they should be.  In this guide, […]

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Key Takeaways from the 2020 Direct To Consumer Wine Symposium

January 29, 2020
2020 Direct to Consumer Wine Symposium

Last Updated on June 16, 2021 by I just got back from the 2020 Direct to Consumer Wine Symposium. This event, in its 13th year, is the primary fundraiser for Free the Grapes! Free the Grapes and its predecessor Coalition for Free Trade have increased the number of legal shipping states from 17 to 45, […]

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9 Winery Website Design Best Practices – 2021 Edition

January 24, 2020
Freshly cut grapes in containers at a vineyard in Stellenbosch, South Africa.

Last Updated on August 13, 2021 by The only constant in digital winery marketing is change. That website you built a few years ago might still have some good bones, but it will probably need at least an update as we move deeper into 2021. User behaviors and expectations are changing as new regulations, standards, […]

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SEO Trends for 2020 that Your Winery Needs to Know

December 31, 2019
SEO trends

Last Updated on July 12, 2021 by There’s nothing like search engine optimization to provide your winery with a steady stream of customers ready to taste and buy your wine. However, in order to optimize your winery website for a Google search, you’re going to need a few tricks up your sleeve. In this guide, […]

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Why we maintain a large library of free digital marketing resources?

At Nimbletoad we believe in empowering our clients to do as much or as little as they like.  In fact, this guiding principle forged two of our five core values:

Be Helpful: We share knowledge. If you know the best way to do something, you will do good work. If you share that knowledge with others, you will become a leader.

Never Stop Learning: Our quest for knowledge is is driven by relentless curiosity. We seek to improve and innovate continually. 

For Do-It-Yourself Marketers use these guides and helpful resources to set up and optimize your own marketing campaigns.  When you find success please let us know. We love to hear how our work has made a positive impact.

Need a little help? We can Do-It-With-You. Tackle as much or as little of your website design and marketing as you feel comfortable handling.  Use us to do the rest.  Or schedule a training session and we can teach you and your team how to accomplish your goals.  You'll leave the training session empowered with news skills and a recorded video that you can refer back to anytime to refresh your memory.

For those that want to concentrate on serving their customers, Nimbletoad will Do-It-For-You. Many of these guides outline best practices for customer relations and business management.  Use this resource section to enhance your business and book a strategy session with us where we can develop a comprehensive done for you marketing plan to achieve your revenue goals.