Resources by Industry
Resources by Discipline
Last Updated on July 13, 2021 by Email Marketing for Wineries in 2020 – Best Practices There is nothing I like more than receiving an email from one of my favorite wine clubs. Unfortunately, I can’t help but notice that the majority of these emails aren’t as optimized as they should be. In this guide, […]Read More
Last Updated on June 16, 2021 by I just got back from the 2020 Direct to Consumer Wine Symposium. This event, in its 13th year, is the primary fundraiser for Free the Grapes! Free the Grapes and its predecessor Coalition for Free Trade have increased the number of legal shipping states from 17 to 45, […]Read More
Last Updated on August 13, 2021 by The only constant in digital winery marketing is change. That website you built a few years ago might still have some good bones, but it will probably need at least an update as we move deeper into 2021. User behaviors and expectations are changing as new regulations, standards, […]Read More
Last Updated on July 12, 2021 by There’s nothing like search engine optimization to provide your winery with a steady stream of customers ready to taste and buy your wine. However, in order to optimize your winery website for a Google search, you’re going to need a few tricks up your sleeve. In this guide, […]Read More
Last Updated on August 12, 2021 by Attending industry events such as the 2019 Win Expo is a great litmus test to gauge how you and your client’s feelings match that of the larger industry. Here are my three top takeaways: 2019 Win Expo Takeaway #1: There is an Ominous Specter of Uncertainty About the […]Read More
Last Updated on August 12, 2021 by Winery’s DTC Sales Looking to increase your winery’s DTC sales? Check out what’s working now in digital marketing to attract new wine club members, solidify the buying decision for new members and engage existing members. Each stage of the wine club members buying journey requires its own tactic. […]Read More
Last Updated on July 16, 2021 by We don’t buy wine for the bottle. We buy it for the experience. Each customer has a preferred varietal, but what’s really stopping them from going to your competitors? What is making them join your wine clubs and taste your wine? Customer experience has always been a significant […]Read More
Last Updated on June 16, 2021 by Done right, winery marketing through automation has the potential to be a powerful tool. It allows wineries of all sizes to maximize their resources in increasing membership in their wine club, retain existing members for longer, and boost their wine sales between regular shipments. This concept takes much […]Read More
Last Updated on August 12, 2021 by In this guide, we are going to show you how to use marketing automation for wine club memberships, retain your existing members longer, and boost wine sales. Let’s take a look! How Does Marketing Automation Help Wineries? Wine isn’t just a liquid; it is experience in a bottle. […]Read More
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