When you perform a search, you may have noticed that certain results are more appealing than others?
This is because rich snippets are better.
Source: Hubspot
Rich snippets are the details site publishers provide to make the result stand out from the average result. These details go above and beyond the average snippet, which includes only title, description and URL, to include items like:
- Thumbnail images
- Ratings
- Locations
- Published date
- Author
- Event dates
- Pricing
Publishers provide these details to the search engine on the backend of the webpage.