What Is White Hat SEO?

White hat SEO strategies are those that play by Google’s rules and place a high degree of importance on user experience.

White hat SEO refers to strategies that are within Google Webmaster Guidelines.

Basically, in the eyes of Google, anything that falls under white hat SEO is an approved website optimization strategy or technique.

Any strategies that prioritize SERP ranking over customer experience are considered black hat SEO.

White hat operators generally prioritize user experience over search engines ranking and create quality content that readers find credible and want to share.