What Is a Title Tag and How Do I Write One?

A title tag is an element of HTML that indicates the title of the webpage.

Title tags are displayed on the SERP as a clickable headline.

The title tag is important for two reasons:

  • It is the first thing a user will see when search results are returned
  • It is a critical element that search engines use to understand the topic of a page

According to Google, you should “have a distinct, descriptive title for each page on your site.”

Other considerations for writing an effective title tag include:

  • Place keywords up front
  • Keep it under 60 characters, so the search engine doesn’t cut you off like this: …
  • Include a benefit for the search engine user