Schema markup is code that you add to your website to help search engines produce more detailed and informative results for search engine users.
Schema markup tells the search engine what the content actually means.
Here, the schema markup instructed the SERP to include upcoming baseball games.
Similar to rich snippets, schema markup helps with ranking by adding more detail. Schema markup come in many different forms and can include:
- Software applications
- Book reviews
- Movies, television episodes, and ratings