What Is Off-Page SEO?

What happens away from your site, or “off-page,” is important in the eyes of Google.

Off-page SEO helps Google understand what others think about your business and about your website and includes things like:

  • Links to you site
  • Shares of your content
  • Brand mentions
  • Comments you post
  • Blogs your business writes for another site

Social media marketing and influencer marketing are also considered off-page SEO strategies.

When you receive off-page SEO backlinks from authoritative and respected websites, search engines see these as a vote of confidence that your site can be trusted.