What Is Hidden Text?

According to Google, hiding text or links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines.

Text, like excessive keywords, can be hidden in several ways, including:

  • Using white text on a white background
  • Locating text behind an image or off screen
  • Setting the font size to 0
  • Hiding a link by only linking one small character—for example, a hyphen in the middle of a paragraph

Pretty tricky.

In order to ensure your site is free of hidden text or links:

  • Look for anything that can’t be easily seen by visitors to your site
  • Check to ensure all text and links exist for the benefit of your visitors rather than for SEO purposes