What Is A Keyword Strategy?

Because its purpose is to understand what users need to know, a keyword strategy is the driving force behind any digital marketing campaign.

Understanding what kind of content users want and need enables you to optimize pages on your site with appropriate link building and relevant information that will rank on search engines.

  • Which words are being used by your targeted audience?
  • How will you track how these words change?
  • How will you target keywords?
  • What is the user intent? Is it research? Are they willing to purchase yet?
  • What are competitors doing?
  • How are you going to track keyword performance?
  • What about long tail keywords?