What Are Rich Snippets?

When you perform a search, you may have noticed that certain results are more appealing than others?

This is because rich snippets are better.

Google rich snippet result about apple pie

Source: Hubspot

Rich snippets are the details site publishers provide to make the result stand out from the average result. These details go above and beyond the average snippet, which includes only title, description and URL, to include items like:

  • Thumbnail images
  • Ratings
  • Locations
  • Published date
  • Author
  • Event dates
  • Pricing

Publishers provide these details to the search engine on the backend of the webpage.