Will Google Ads (PPC) Help My SEO?

The answer is indirectly, Google Ads (PPC) can help SEO.

Oftentimes, SEO and PPC are most effective when aligned with one another:

  • PPC ads allow your business to maximize real estate in search results.
  • PPC, because it allows you to see immediate results, helps uncover effective SEO keywords.
  • PPC creates brand awareness that leads people to click-through to organic SEO results.
  • Because local users see PPC ads first, PPC helps you reach more local leads.