What Is SEO Copywriting and How Do I Write SEO Optimized Copy?

SEO copywriting is the practice of creating compelling, informative and valuable content that optimizes that content for user experience and for purposes of search engine visibility.

SEO copywriting is a skill and an art form that turns consumers into brand ambassadors.

To write SEO optimized copy:

  • Write useful content that focuses on keyword intent and demonstrates expertise and authority.
  • Create a relevant and compelling title that convinces the reader to click-through.
  • Leverage the “related search” section at the bottom of the SERP to find and incorporate other exact phrases users are entering into the search engine.