What Is SEO Strategy?

An SEO strategy involves researching, planning and taking action to improve the search engine rankings of your content and website pages.

Designing an effective SEO strategy is an important part of driving organic traffic for your brand.

The SEO strategy for each company will be unique, but typically the strategy will include the following components:

  • Identifying and developing critical keywords
  • Analyzing SERP page results for those targeted keywords
  • Designing content that is more compelling, informative, and optimized for SEO