What Is Google Panda?

Google Panda was introduced back in 2011 with the objective of reducing the amount of poor-quality search engine results. Although it’s more than 9 years old, a consistent string of updates – more than 23 to date – makes Google Panda relevant today.

Again, user experience is king.

Panda is a machine learning tool that evaluates a page in the same way a human would. Panda wants to know the following things about a site to determine if it is worthy for the SERP:

  • Does this page provide real value when compared to similar pages?
  • Is this page good enough to bookmark or share?