What Are the Most Important Google Ranking Factors?

Many common SEO best practices include:

  • Let search intent drive the angle and format your content takes.
  • Use keywords in your title tag, H1 tag and URL.
  • Ensure title tags and meta descriptions are compelling.
  • Use HTTPS.
  • Design content that is unique and goes deep.
  • Provide internal links.
  • Seek to obtain authoritative backlinks and other off-page SEO drivers.
  • Make an effort to publish long form content.

Among the most important ranking factors that let Google know your content is worthy are:

  • Site visits
  • Time spent on site
  • Pages per session
  • Bounce rates
  • Total backlinks
  • Use of keywords
  • Website security
  • Loading speed
  • Presence of videos